American Council on Exercise by American Council on Exercise

Starting a business in the fitness industry requires more than personal training or health coaching experience; it involves a lot of time, planning, and of course, support from others who have been there. In a new video series created in partnership with the Association of Fitness Studios, experienced ACE Certified Pros share tips and stories about their personal entrepreneurial paths. Whether you are a new or experienced business owner, or you're debating whether to embark on your own, these videos provide some great insight.


Even with an incredible amount of passion for health and fitness, becoming a successful business owner didn’t come easy for Jenny Piro. Watch as she discusses how building her brand was a process after she opened Fit with Jenny in San Diego, California, and how connecting with mentors helped to transform her business and her life. 


Cris Dobrosielski made the leap from coach and trainer in a university setting to owner of Monumental Results in San Diego, California, more than 10 years ago, and he’s still learning. Check out why he says networking with a wide range of professionals – in and out of fitness – has helped him succeed when many others have failed. 


Over the past 20 years, Anthony Carey has built and nurtured Function First, a world-renowned studio in San Diego, California, focused on corrective exercise. He’s also learned a few lessons in that time. Find out what he says about trainers who make the leap from the floor to studio owner, and why investing in your business education and connecting with “people who have been there” is essential. 

For support like the type these ACE Pros recommend, become a member of Association of Fitness Studios today at

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