Pro Advice

This article examines what diversity, equity and inclusion mean for our industry and how you can help level the playing field and create environments that foster a sense of belonging for your clients and participants.

Whether you plan to market yourself via social media, traditional advertising or word of mouth, you must first be able to answer three essential questions to get noticed by those who will most benefit from what you have to offer.

In recognition of Pride Month, ACE recently hosted a Facebook Live event discussing the LGBTQIA+ community in the fitness industry. Watch now!

The pandemic taught us many lessons, one of the most important ones for fit pros should have been "it’s not about me."

If you’re not using the internet to find and connect with clients these days, you’re likely missing out on a significant opportunity to change lives, including your own. Here are some tips on finding clients using social media, whether you’re a newbie or a pro, and to best connect with them in a virtual environment.