Your Value as an Expert in an Industry Flooded with Information (and Misinformation)

| by in Business
Your Value as an Expert in an Industry Flooded with Information (and Misinformation)

Today, with TikTok and Instagram influencers so easily accessible, the job of discerning fact from fiction has gotten harder—and more important. Gurus love to embrace emerging science as fact and then claim that they’ve been following those particular practices for 10 years. What they often fail to mention is the myriad of other fads they tried and dismissed along the way.

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Exercise and Aging: The Truth About What We Can—and Can’t—Change

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Exercise and Aging: The Truth About What We Can—and Can’t—Change

How do we straddle the line between being encouraging and motivating to clients who are at or near middle age and setting them up for potentially outsized expectations about what their bodies can and should be able to do at this stage of life? Learn what the research really says about the impact of physical activity on the aging process, and how to use that information to help your clients establish and reach their health and wellness goals.

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Breaking Down Stretch Techniques for Corrective Exercise and Performance

| by in Corrective Exercise
Breaking Down Stretch Techniques for Corrective Exercise and Performance

When it comes to stretching, there is no one-size-fits-all approach. In fact, the appropriate application of stretching techniques can be different for each client, depending on the client’s needs and goals and at which point in the workout the stretches are performed. In this article, learn about various stretching techniques and how they factor into correct exercise and performance.

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5 Essential Rotator Cuff Exercises

| by in Fitness
5 Essential Rotator Cuff Exercises

Walk into a gym and you’re likely to see people doing rotator cuff exercises incorrectly. Given the importance of this quartet of stabilizers and decelerators, however, it is essential that they receive adequate and appropriate training to ensure effective and efficient movement. Here are five exercises to use with your clients that will effectively—and safely—train this essential muscle group.

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Why Hip Pain is So Common and How to Address It

| by in Corrective Exercise
Why Hip Pain is So Common and How to Address It

There are a multitude of conditions that can cause hip pain, from trochanteric bursitis to osteoarthritis. The great news is that movement is the panacea for many of these conditions. Learn about the three most common causes of hip pain, as well as three effective fixes that will help get your clients back to their preferred activity levels.

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