ACE Insights Blog

What health and exercise professionals should know about the updated USDA dietary guidelines.

The fitness industry changed significantly in 2020 and the ability to adapt yourself and your business has never been more important. Learn how industry veterans have continued to build their careers, even when gyms and studios have remained closed.

While there is no way to accurately predict the future, this blog offers a general overview of how COVID-19 is disrupting the fitness industry and includes a few educated guesses for how health and exercise professionals can help their businesses thrive in 2021 and beyond.

Before you make the decision to strike out on your own, let’s discuss what it takes to establish your own business, big or small.  

When it comes to the fitness industry, will 2021 be anything like 2020 or are there changes on the horizon? To help you plan for your business in the coming year, here are nine fitness trends to look for and how each one might affect your ability to conduct your business in the coming year.