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Posts found under "Business and Marketing" within Expert Articles

Your Career Roadmap as a Personal Trainer: Where Are You Now?

By Webmaster on Monday, January 9, 2017

With more than 20 years as a health and fitness professional, Brett Klika knows a thing or two about building a career and creating success in the fitness industry. Drawing on his own experience and that of countless others in the industry, Klika shares his career roadmap for creating a long and successful career in fitness.

6 Tips on Email Etiquette for Health and Fitness Pros

By Kari Luu on Monday, October 24, 2016

As a health and fitness pro, you are often on the go, and a full inbox makes it tempting to communicate with clients in shorthand or text-like fashion. Unfortunately, this shortcut can often be misconstrued as careless, unprofessional or even rude. Make sure your email game is on point by utilizing these six tips for better email etiquette in the fitness industry.

Four Steps to Becoming an Online Personal Trainer

By Kari Luu on Thursday, October 13, 2016

Are you considering adding an online component of personal training or health coaching into your existing training or coaching business, but don’t know how to get started? Here are four simple steps to help you create a basic roadmap for your business and build from there: Plan, Prepare, Proceed and Pursue.

Instagram Accounts to Motivate You and Your Clients

By Kari Luu on Thursday, October 13, 2016

Looking to fill your Instagram feed with real-life, motivating health and fitness pros and brands? From ACE Certified Personal Trainers and Group Fitness Instructors to fitness influencers with something smart to say and companies making a positive difference in the industry, here’s a shortlist of folks who post eye-catching Insta-pics, motivational messages and inspiring exercises you won’t want to miss.

Cash in on Downtime With These 5 Simple Tasks

By Kari Luu on Saturday, October 1, 2016

What do you do when you have an unexpected break in your schedule? Work out? Socialize? Check email? Hold up a minute! Take a deep breath and contemplate the next step. This pause can transform unexpected downtime into uptime for your business. Question your go-to habits and consider incorporating one of these proven strategies for getting ahead in your career.

The 4 “E’s” of Creating an Unmatched Personal Training Experience

By Kari Luu on Tuesday, September 13, 2016

Clients want to feel confident that you have his or her best interests in mind. Creating this experience for clients is not a matter of just being an “energetic” butt-kicker. Rather, it’s a process of identifying all of the opportunities within a training session to connect and empower. Here are the four “E’s” to creating an unmatched training experience for your clients.

4 Ways to Amp Up Your Social Media Game

By Kari Luu on Thursday, July 28, 2016

Most fitness pros rely on social media to market their products and services. Unfortunately, sometimes we spend a lot of time on Facebook, Twitter, Instagram and other social channels spinning our wheels and posting without much purpose.

3 Steps for Crafting Simple Fitness Programs

By Kari Luu on Tuesday, July 5, 2016

To make program design fast and simple for you and effective for your clients, keep it simple. Here are three steps to quickly creating simple programs that deliver tremendous results, while helping clients feel more confident and competent.

Is Social Media Helping or Hurting Your Business and Brand?

By Kari Luu on Tuesday, June 28, 2016

Communicating with your current and potential customers through social media can be a low-cost, yet extremely effective way to grow your brand. However, when used improperly or without a strategy, social media can be a significant waste of time that can actually hurt your business. Answer these three questions to help you create a social-media roadmap that will help you grow your business and enable you to change more lives.

7 Tips for a Successful Health & Fitness Blog

By Kari Luu on Wednesday, June 22, 2016

Thinking about starting your own health and fitness blog, but unsure where to start? Several of the country’s most well-established health and fitness bloggers share their personal tips for establishing and growing a successful blog.

Strategies to boost business this summer

By Kari Luu on Thursday, June 2, 2016

Summer is the time of the year when you may notice scheduling gaps, because many people are out and about, on adventures and vacations all over the world. Use this time as an opportunity to find creative ways to build your business, like trading clients or organizing group outings, and reap the benefits the rest of the year!

3 Steps to Reach More People and Make More Money as a Health and Fitness Professional

By ACE FITNESS on Friday, May 20, 2016

As a health and fitness professional, you have the opportunity to share your positive influence with people all over the world. Follow this three-step strategy to reach more people with your life-changing ideas and perspective, grow your business and start living an extraordinary life while helping others do the same.

4 Mobile Apps for Boosting Your Fitness Business

By Matt Gossman on Thursday, April 28, 2016

Interested in using technology to help grow your fitness business? These fun and innovative mobile apps will help you get more out of your everyday work routine, and also your career as a whole.

How to Successfully Negotiate a Lease for Your Fitness Facility

By Matt Gossman on Monday, April 18, 2016

You’ve finally found your ideal location for your fitness facility and it’s time to the start the leasing process. If this is your first time leasing a building, it can be quite daunting, but it doesn’t have to be. Here are three essential tips for successfully negotiating a lease for your future fitness facility.

Top Sightings at IHRSA 2016

By Matt Gossman on Wednesday, March 30, 2016

As he does every year, ACE pro Pete McCall compiled a list of the exciting new products and developments on display at this year’s IHRSA (International Health, Racquet & Sportsclub Association) tradeshow, where fitness companies and exercise equipment manufacturers introduce their latest and greatest products. Once again, this year’s offerings did not disappoint. Here are the products that stood out as either new innovations or cool updates on existing designs.

6 Easy Steps to Raising Your Rates

By Matt Gossman on Wednesday, March 16, 2016

If you’re an independent health and fitness professional, you may be the only person who can give yourself a pay increase. Nobody wants to ask for more money, especially when you have to do it multiple times. But keeping up with inflation and earning a decent living are perfectly reasonable reasons for requesting a pay raise. Here are six steps to help you prepare for this exciting change.

The Best Social Networks for Health and Fitness Professionals

By Ted Vickey on Tuesday, May 5, 2015

As a health and fitness professional, social networks can be a great way to keep in touch with your clients between training sessions. But did you know you have more options than just Facebook and Twitter? Tech expert Ted Vickey describes three fitness-focused social networks worth checking out.

Essential Business Systems That Save Both Time and Money

By amSTATZ on Thursday, November 13, 2014

Looking for ways to streamline your business tasks and free up more of your valuable time? All businesses are built upon systems. Here are the most important systems you need for saving time, staying organized and growing client relationships.

5 Reasons to Grow Your Business With Online Training

By amSTATZ on Wednesday, October 29, 2014

Have you considered adding online training to your list of services? Creating additional sources of income is essential for the savvy fitness professional and online training is a great way to do just that. Here are five great reasons why online training may be the future of fitness training.

Customer Retention Tips for Personal Trainers and Fitness Studios

By Kyle Bangen on Wednesday, June 11, 2014

Customers are the lifeblood of any fitness business and attaining them is an important process. However, even more essential is retaining existing clientele as this process is more cost- and time-effective. When times get tough, maintaining a steady relationship with current customers increases exponentially in its importance. Here are four effective approaches you can use to retain customers.

3 Ways to Build Client Relationships via Social Media

By Michael Piermont on Monday, January 13, 2014

Social media has completely changed the rules when it comes to reaching new clients and communicating with existing ones. Today, you have the opportunity to reach huge numbers of people—if you do it right. Here are three essential tips for building effective, lasting relationships with your clients through social media.

7 Legal Mistakes of Fitness Professionals

By Steven Mashal on Sunday, December 22, 2013

When it comes to being a fitness professional, it can often be difficult to know what you can and can't do. For example, do you really need insurance? What about playing downloaded music in your classes? ACE Corporate Counsel Steven Mashal explains the seven most common legal mistakes fitness professionals make--and how you can avoid them.

How To Open Your Own Gym (Part 1)

By ACE FITNESS on Tuesday, August 6, 2013

Fitness is booming and with the ever increasing number of corporate wellness programs and health insurance incentives, opening a gym appears to be a great opportunity. However, with all of the different options, taking that first step in opening up a gym can be quite daunting. This series will shed some light on where to begin and provide resources for learning more about the gym business.

ACE CEO Scott Goudeseune Discusses Specialty Certifications

By ACE FITNESS on Friday, December 7, 2012

In an industry where word-of-mouth can be the difference between success and failure, it’s your expertise that should do the talking. ACE CEO Scott Goudeseune introduces ACE Specialty Certifications and discusses how they will help you market yourselves and stand out among your peers.

How to Use Body-Monitoring Devices to Boost Your Business

By Jonathan Ross on Friday, July 13, 2012

Body-monitoring devices are rising in popularity among clients in recent years, especially those who need a bit more help deciphering their daily activities. Check out how you can capitalize on that interest by using it to increase their accountability and boost your business in other areas.

Using the Internet to Grow Your Fitness Business

By Adam Bordes on Friday, June 15, 2012

Don’t internalize all the fitness knowledge you have – share it. Connecting with potential clients on social media allows you to get your voice out there, and creates business opportunities and earning potential. Check out our 10 Rules for Monetizing Your Fitness Knowledge for insight into how you can grow professionally using the web.

Mud Runs: A Small Group Training Opportunity

By Pete McCall on Friday, June 8, 2012

If you’re looking for an opportunity to appeal to your more adventurous clients, try developing a one-on-one or small-group training plan specific to “mud runs.” Growing in popularity across the country, these grimy obstacle courses attract athletes at all levels – and just the occasional guy (or girl) that likes to get dirty.

Why Business Savvy Is an Important Part of a Complete, Successful Personal Trainer Profile

By Anthony Wall on Friday, March 9, 2012

Like so many other ACE-certified personal trainers, there’s no doubt you wanted to become a personal trainer because you had a passion for fitness, wanted to stay on top of cutting-edge exercise information and — possibly most importantly — desired to positively transform lives. A passion for business and marketing strategies probably wasn't what got you started in the industry. But having business savvy is important and can help fuel your career. Find out why.

5 Keys to Unlocking Your Business Potential as a Yoga Teacher (Part 1 of 2)

By Stacy McCarthy on Monday, February 20, 2012

Are you ready to take your yoga practice and profession to the next level? Do you want to thrive from your practice in every way possible – from managing and growing finances to ensuring your practice supports your lifestyle? Become empowered to grow your yoga business potential with these strategies for success!

Applying the ACE IFT Model to Popular Workout Trends (Part 1 of 3 — Yoga)

By Pete McCall on Friday, February 3, 2012

As fitness professionals, it’s inevitable that people ask for our opinions about popular exercise programs — ranging from programs featured in the most recent late-night infomercials to the centuries-old practice of yoga. Answering these questions by applying the ACE IFT Model to these trends will help market your skills as a personal trainer.

Forget Sex Appeal, Let’s Talk Broad-Based Appeal!

By Shannon Fable on Friday, December 30, 2011

Becoming the most successful group fitness instructor and more importantly, truly helping to lead the wellness revolution one person at a time, requires broad-based appeal. Much like music and television, you can choose to exist on one end of the personality spectrum and gain notoriety, but to reach the top of the charts and win an award, it is usually better to play somewhere in the middle. Learn why this is important for your success as a fitness professional and just how to achieve this.

Position Yourself for Success: Offer Results-oriented Training Packages

By Pete McCall on Friday, December 23, 2011

If you find yourself looking for fresh and successful ways to get new clients or are just looking to become a better professional, this post is for you. See why Pete McCall says the business model in the fitness industry is flawed and how personal trainers can have success by offering results-oriented training packages.

Medicare Physician Reimbursement for Obesity Opens Doors for Fitness Professionals

By Natalie Digate Muth on Friday, December 16, 2011

Fitness professionals interested in intensifying efforts to combat the obesity epidemic just got a major boost from the federal government. Since primary care physicians will now be reimbursed for obesity counseling they provide to Medicare recipients, more physicians will be looking to fitness professionals. Get tips on how to grow your business by maximizing on this opportunity to strengthen relationships with physicians.

Defining Excellent Customer Service from Fitness Professionals and Its Value to Clients

By Pete McCall on Friday, December 2, 2011

As personal trainers and group exercise instructors, we are not selling a tangible item that can be replaced if something goes wrong. Instead, we are marketing and selling a service, which author Harry Beckwith defines as, “the delivery of a promise.” Excellent customer service is important for client retention and acquisition. But what exactly is a high level of customer service and how can you deliver it?

Five Social Media Rules To Help Grow Your Business

By Shannon Fable on Thursday, November 17, 2011

Whether you like it or not, social media is here to stay. So as a fitness professional – a personal trainer, group fitness instructor, manager or owner – it’s time to invest resources in this arena because the results are both local and global. More people in your clubs or programs, as well as more people in general, are leading a fit lifestyle, so social media can be the most effective way to increase your reach. So what are the most effective ways to use it? Find out!

7 Fitness Products for Personal Trainers to Watch

By Pete McCall on Friday, August 12, 2011

After scoping out all of the latest equipment from recent trade shows, here are some of my favorite pieces. The biggest trends I’ve seen are the use of non-traditional strength-training equipment and the use of technology to enhance the exercise experience.