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Active Career 4 Old-school Marketing Strategies For Health and Fitness Pros

4 Old-school Marketing Strategies For Health and Fitness Pros

Whether you’re marketing online or in person, the key is to build relationships and make people feel important. Here are four time-tested marketing strategies that are grounded in relationship-building, which has proven to be a simple and effective path to success in the fitness industry.

Active Career Top Sightings at IHRSA 2016

Top Sightings at IHRSA 2016

As he does every year, ACE pro Pete McCall compiled a list of the exciting new products and developments on display at this year’s IHRSA (International Health, Racquet & Sportsclub Association) tradeshow, where fitness companies and exercise equipment manufacturers introduce their latest and greatest products. Once again, this year’s offerings did not disappoint. Here are the products that stood out as either new innovations or cool updates on existing designs.

Active Career 7 Questions to ask yourself before becoming a GFI

7 Questions to ask yourself before becoming a GFI

If you’re considering becoming a group fitness instructor, you were probably inspired by one of your teachers, and now you want to create that transformative experience for others. This is exciting! Taking that leap from participant to instructor is a big one—bigger than you might think. When you put the microphone on, you’re taking responsibility for everyone and everything that happens in that room. Here are few questions to ask yourself before heading down this path.

Active Fitness A Basic High-intensity Interval Training Routine for Beginning Exercisers

A Basic High-intensity Interval Training Routine for Beginning Exercisers

High-intensity interval training (HIIT) continues to be extremely popular, but many programs are too challenging for beginning exercisers. The key to designing HIIT programs for beginning clients is to start simple and gradually progress to more complex movement patterns. Here is a sample workout and some basic guidelines for creating safe and effective HIIT programs for your new participants and clients.

Active Fitness 5 Variations of the Body-weight Squat

5 Variations of the Body-weight Squat

Many people consider the squat to be the king of all exercise moves, because it effectively works so many muscles of the body. Plus, there are numerous variations of the basic squat, which you can use with your clients to recruit different muscles and help stave off boredom. In addition to the basic body-weight squat, here are five squat variations to add to your exercise arsenal.

Active Career What's New in the ACE Group Fitness Instructor Study Experience

What's New in the ACE Group Fitness Instructor Study Experience

The American Council on Exercise is proud to announce the release of an all-new ACE Group Fitness Instructor study experience—the definitive resource for health and fitness professionals who want to design and deliver memorable movement experiences in any modality of group exercise. Find out what's new.

Active Career 10 Reasons I Love Being a Group Fitness Instructor

10 Reasons I Love Being a Group Fitness Instructor

As a group fitness instructor (GFI) for the past 16 years, I can personally attest to the unparalleled and pivotal role that instructors play in the world of health and fitness. Here are the top 10 reasons why I love being a GFI, and why you will, too.

Active Career 6 Easy Steps to Raising Your Rates

6 Easy Steps to Raising Your Rates

If you’re an independent health and fitness professional, you may be the only person who can give yourself a pay increase. Nobody wants to ask for more money, especially when you have to do it multiple times. But keeping up with inflation and earning a decent living are perfectly reasonable reasons for requesting a pay raise. Here are six steps to help you prepare for this exciting change.

Active Fitness Explosive Plyometric Workout

Explosive Plyometric Workout

Plyometrics are explosive exercises that increase speed, quickness and power. Most exercises include “jumping,” in which the muscles exert maximal effort and force in short bouts or intervals of time. These advanced plyometrics exercises offer three levels of difficulty, which can be incorporated, as appropriate, into a client’s training program.

Active Career How to Get the Most Bang for Your Buck With Continuing Education Options

How to Get the Most Bang for Your Buck With Continuing Education Options

As a health and fitness professional, continuing education is essential to keeping your certifications current, but it can be a challenge to choose from the endless continuing-education options available. Learn why earning additional certifications, such as a specialty or another core certification, can increase your credibility in the health and fitness industry and enhance your resume or professional bio.

Active Fitness Post-run Yoga Routine

Post-run Yoga Routine

Yoga is a great way to counterbalance the areas most fatigued or tightened by running—the hips, hamstrings and calves—and helps your body recover from your efforts. This yoga sequence hits all those areas and includes some essential core work as well.

Active Fitness Exercise Starting Point and Progressions

Exercise Starting Point and Progressions

It is often said, “The journey of a thousand miles begins with a single step.” However, so does the short journey that is abandoned in the early stages because it is not going well. One of your primary roles as a health and fitness professional, argues ACE pro Jonathan Ross, is ensuring your clients’ first steps are the ones that will lead to long-term success. After all, the finish line doesn’t matter if you don’t put the starting line in the right place.

Active Nutrition Ingredient Swaps for Clients With Food Intolerances and Allergies

Ingredient Swaps for Clients With Food Intolerances and Allergies

If you or someone you know has an allergy or intolerance to a particular food, knowing how and what to substitute in recipes will make food preparation easier. Here are substitutions that offer similar flavors, textures and nutrients to the eight most common food allergens, along with ingredient names of hidden sources of these foods.

Active Fitness How to Create a Movement Training Matrix

How to Create a Movement Training Matrix

Knowing how to create a movement-training matrix can help you design effective programs that will help your clients perform successful movement patterns in all three planes of motion. Learn how to take a single exercise and alter it to initiate movement in all three planes, and how to use a matrix to program and coach multiplanar movement patterns.

Active Career How to Change Others’ Lives Without Ruining Your Own

How to Change Others’ Lives Without Ruining Your Own

As a health and fitness professional, you give so much of yourself to your clients that you may often feel as though you’re running on empty. And without a strategy to refill your tank, the way you make a living can suck the life right out of you. Here are some great tips for creating a better balance of training and recovery, so you can live an extraordinary life while you help others do the same.

Active Behavior Change Behavior Change Coaching for Weight Loss

Behavior Change Coaching for Weight Loss

Having a weight-management coach can make a huge difference in whether a person is able to successfully achieve and maintain weight loss. Part of the reason coaching experiences are often so successful in helping people achieve their weight-management goals is because the most effective weight-management coaches have mastered these five specific skills.

Active Career Better Body Language for Health and Fitness Professionals

Better Body Language for Health and Fitness Professionals

Positive body language is a simple way to engage more fully in any relationship in your life. Use these five tips, both in and out of the gym, to build better communication, trust and rapport.

Active Behavior Change 5 Nutrition Changes Clients Need to Make to Lose Weight and Keep It Off

5 Nutrition Changes Clients Need to Make to Lose Weight and Keep It Off

When it comes to helping clients lose weight, we need to turn to the evidence and learn what science suggests is the most effective and, importantly, safe way to help people achieve and maintain a healthy weight. Here are five nutrition practices that are likely to help guide people toward a healthy and sustainable weight.

Active Nutrition Food Combining: Is it a Good Thing?

Food Combining: Is it a Good Thing?

Proponents of food-combining dietary strategies believe that digestive processes—including the release of digestive enzymes—vary greatly depending on the type of food that’s being digested. Therefore, these diets claim, when the “wrong” foods are eaten together, unhealthful and even toxic effects occur in the digestive tract. But is this really true? Read on to learn how food combining stacks up as a dietary and health practice.

Active Behavior Change Getting Your Clients to Make Lasting Behavioral Changes

Getting Your Clients to Make Lasting Behavioral Changes

There’s nothing like the satisfaction of making lasting changes to one’s life—or to helping someone else make that change for themselves. Use these five strategies to help increase the likelihood that your clients will achieve long-term success and develop healthy habits that will last a lifetime.

Active Fitness 5 Lunge Variations You Need to Try

5 Lunge Variations You Need to Try

Strong, toned, powerful legs build a solid foundation for the body. While squats and deadlifts can be used to start a client’s foundation, lunges can add the perfect finishing touches to his or her quadriceps, hamstrings, glutes and calves. Here are several lunge variations that can be used to add more dynamic and agility-based exercises into your clients’ workout routines.

Active Nutrition How to Choose the Right Protein Bar for You

How to Choose the Right Protein Bar for You

There’s no question that nutrition bars are convenient, but are they really the best food option? To help you make informed choices, here are the five key factors you need to consider when choosing a bar, along with a nutritional breakdown of some of the most popular bars on the market today.

Active Nutrition What You Need to Know About Nutrient Timing

What You Need to Know About Nutrient Timing

As trainers and athletes, we have been told for years that nutrient timing is crucial and that we are “wasting our workout” unless we ingest a post-workout shake immediately. To help clear up some of the confusion, here’s what you need to know about nutrient timing.

Active Career 3 Ways to Make Your Group Fitness Classes More Effective

3 Ways to Make Your Group Fitness Classes More Effective

The landscape of fitness is changing. With the increase of boutique studios, small-group training programming and more convenient methods of getting your sweat on (think apps and on-demand players), a group fitness instructor needs to take a look in the mirror and make sure he or she is still relevant. Shannon Fable explains the three P’s of professional group fitness instructors that will help you stand out this year.

Active Behavior Change Empathy: The Key to Reaching Clients Affected by Overweight and Obesity

Empathy: The Key to Reaching Clients Affected by Overweight and Obesity

Empathy, which is an evidenced-based skill, is incredibly valuable to health and fitness professionals in that it can help improve client adherence. Learn why mastering the skill of empathy is an essential key to reaching your clients affected by overweight and obesity.

Active Fitness 7 Basic BOSU Balance Exercises

7 Basic BOSU Balance Exercises

The BOSU is an effective tool for training both static and dynamic balance, as well as training motor skills, kinesthetic awareness and proprioception. This basic balance sequence provides progression tips to help you adapt the exercises to the fitness levels of your clients, and helps them build the foundation they need to pursue more challenging exercises.

Active Fitness 5 Benefits of Compound Exercises

5 Benefits of Compound Exercises

Knowing how to use compound exercises can give you specific strategies and techniques for helping your time-strapped clients. Here are five benefits of compound exercises, along with a sample workout comprised of compound exercises that can help your clients experience the benefits of using multiple muscles at the same time.

Active Career 3 Key Benefits of Becoming an ACE Certified Weight Management Specialist

3 Key Benefits of Becoming an ACE Certified Weight Management Specialist

Overweight and obesity continue to impact a majority of Americans. How prepared are you to help this population? Learn about the career-boosting benefits of becoming an ACE Certified Weight Management Specialist, and how you can make a significant difference in the lives of those who struggle with overweight and obesity.

Active Fitness 4 Deadlift Variations You Need to Try

4 Deadlift Variations You Need to Try

If building a lot of muscle mass is among your clients’ fitness goals, the deadlift should be one of your go-to exercises. This power move helps train numerous major muscles, including the hamstrings, glutes, lower-back and trapezius muscles. Learn how to teach your clients this essential move, as well as five variations that challenge additional muscles.

Active Fitness Strength and Cardio Circuit for Beginning Clients

Strength and Cardio Circuit for Beginning Clients

Most cardio circuits alternate between strength and cardio exercises. Beginning exercisers, however, may find this format to be too challenging, especially in relation to their cardiorespiratory fitness level. This UCLA circuit, which focuses on the upper body, core, lower body and cardio, is a great way to introduce this effective training format to beginning exercisers.

Active Behavior Change How to Use Strengths-Based Coaching to Help Your Clients Reach Their Goals

How to Use Strengths-Based Coaching to Help Your Clients Reach Their Goals

Strengths-based coaching stems from the belief that clients are resourceful and have the capacity to make healthy changes—they just need help redirecting their focus away from their weaknesses and on to their strengths. Learn how strengths-based coaching can have a powerful effect on all your client’s workouts, actions and behaviors, making your role as coach and the client’s pursuit of health easier and more enjoyable.

Active Behavior Change 5 Simple Daily Strategies to Supercharge Your Energy

5 Simple Daily Strategies to Supercharge Your Energy

Feeling drained and depleted? It so, you’re not alone, given the demand-laden, busy, stressed-out lives most of us lead. Here are five simple steps you can take every day to ensure that your energy economy ends up in the positive column, so you can do more of the things that feed your soul.

Active Nutrition 3 R’s of Workout Recovery Nutrition

3 R’s of Workout Recovery Nutrition

As a health and fitness professional, you need to help your clients follow the three “R’s” of recovery—refuel, rebuild and rehydrate—which are essential for maximizing the training effect. Here is a brief overview of the three R’s of recovery, plus sample recovery diets for three specific workouts.

Active Fitness TRX Metabolic Blast Workout

TRX Metabolic Blast Workout

This metabolic blast workout featuring the TRX involves a large number of muscles, burns a ton of calories and challenges the whole body. And, while it’s an advanced workout, the TRX Suspension Trainer makes it possible to modify the exercises to suit each client’s fitness level.

Active Nutrition Health Benefits of Winter Squash

Health Benefits of Winter Squash

Loaded with antioxidants, fiber and essential vitamins and minerals, winter squashes come in a variety types and flavors, and can be used as a main course or a side dish. Here is a breakdown of the benefits of some of the more common types of winter squash.

Active Fitness ACE's Top 8 Workouts from 2015

ACE's Top 8 Workouts from 2015

Need some new workout ideas? Look no further. Here are ACE's most popular workout posts from 2015.

Active Wellness 5 Yoga Poses to Do Before You Go To Sleep

5 Yoga Poses to Do Before You Go To Sleep

Through deep breathing, long stretches and relaxing postures, yoga can help induce a good night’s sleep so you feel rested and ready for the day that lies ahead. Here’s a simple yoga sequence that is easy to do right before bed.

Active Behavior Change Health Coaching: How the Profession, Impact and Opportunities Grew in 2015

Health Coaching: How the Profession, Impact and Opportunities Grew in 2015

Health coaches have never been in greater demand, as more and more people recognize the power of this profession to help people make lasting positive changes in health and well-being. The health-coaching profession is expected to continue to grow in 2016, as several recent studies and reviews have established the benefits of implementing coaching principles to improve health. Here is a small sampling of these findings.

Active Behavior Change Lessons Learned From Last Year’s New Year Resolution Mistakes

Lessons Learned From Last Year’s New Year Resolution Mistakes

The approach of the New Year is a great opportunity to reflect on this past year. Were you able to keep any resolutions you may have made? Now is a great opportunity to write down your 2015 achievements and to reflect on the past year by identifying any barriers that might have gotten in the way of reaching any of your goals.

Active Fitness Christmas Morning Workout

Christmas Morning Workout

It can be tough to stick to your exercise routine during the holidays. But even if you can’t get to the gym or don’t want to leave your family, you can always get in a quick and efficient workout at home. Here’s a body-weight workout that you and your family can do in less than 45 minutes. It’s perfect for inside or outside, right before the Christmas Day festivities begin.

Active Career 5 Ways to Turn Your Passion Into A Career

5 Ways to Turn Your Passion Into A Career

Are you passionate about health and fitness? Have you ever thought about turning that passion into a career? Learn how to turn your what may be your favorite hobby today into a career you can feel proud of tomorrow.

Active Nutrition Health Benefits of Resistant Starch

Health Benefits of Resistant Starch

Food starches have earned a bad reputation among low-carb adherents, but resistant starch—a type of starch that is not digested in the stomach or small intestines, and reaches the large intestine or colon intact—actually has numerous health benefits. Learn about the different types of resistant starch and how these foods can help improve both gut and overall health.

Active Wellness Why You Should Focus on Adding Healthy Habits to Your Life in the New Year

Why You Should Focus on Adding Healthy Habits to Your Life in the New Year

Every year, people all over the world resolve to overcome unhealthy habits by taking away certain elements from their lives. They vow to avoid desserts, to stop eating fast food and to stop logging so many hours at the office. But that never really seems to work. Fitness pro Jonathan Ross explains how we can improve the quality of our lives by focusing on adding healthy habits and activities instead of getting rid of bad ones.

Active Career 5 Practical Tips for Teaching Active Agers

5 Practical Tips for Teaching Active Agers

Fitness programs for older adults are included many top fitness trends lists for 2016, which means the opportunity has never been greater for health and fitness professionals to hone their message to this dynamic and vocal population. Here are five refreshing tips for making interactions with the active aging market both successful and enjoyable.

Active Wellness A Review of the Healthcare System in 2015

A Review of the Healthcare System in 2015

Following the full rollout of the Affordable Care Act in 2014 and healthcare reform, the healthcare system saw some notable trends and signs of progress along with some setbacks in 2015. Here are a few of the highlights with the most relevance for health and fitness professionals.

Active Behavior Change Keep Your Long-Term Clients Motivated with These 3 Steps

Keep Your Long-Term Clients Motivated with These 3 Steps

Being able to motivate your long-term clients is an important aspect of being a successful health and fitness professional. Here are three steps to keeping your clients motivated over the long haul.

Active Fitness Relaxation-promoting Restorative Yoga Routine

Relaxation-promoting Restorative Yoga Routine

Restorative yoga is a gentle form of yoga that involves holding positions for longer periods of time. This type of yoga reinforces a relaxed state and helps reduce stress—something we could all use this time of year. Check out this restorative yoga routine, which will leave you feeling calm and refreshed.

Active Nutrition 4 Nutrition Trends to Look Out For in 2016

4 Nutrition Trends to Look Out For in 2016

Nutrition trends come and go each year. And, while some should have never happened in the first place, others should probably stick around for the long haul. Here is the Nutrition Twins’ 2016 trend forecast featuring the nutrition trends they think should hang around until 2017 and beyond.

Active Fitness Get Stronger Calves with These 5 Exercises

Get Stronger Calves with These 5 Exercises

Strong calves are important for everyday activities like walking, running and jumping. Effectively working the calves involves raising the heels against resistance, whether that’s your own body weight or an added load, such as dumbbells or elastic resistance. The following five-exercise workout, which can be performed just about anywhere, is a great way to strengthen and sculpt the calves.

Active Nutrition The Importance of Healthy Fats

The Importance of Healthy Fats

Research around the importance of fats in the diet continues to grow and results repeatedly underscore the importance of a healthy meal plan that focuses on moderation vs. a restrictive diet. When it comes to healthy fats, here’s what you need to know.

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