Finding The "Why" behind Your Clients' Goals

| by in Business
Finding The "Why" behind Your Clients' Goals

Do you know what motivates your clients? Learning the deeper, driving forces behind your clients’ lives can help you discover the right formula for helping them stay motivated and committed to exercising regularly and eating healthfully, explains ACE Certified Pro Jonathan Ross. After all, when we are drawn to the things that make life healthy and fulfilling, we can do them easily without willpower.

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What’s new in the ACE Personal Trainer Manual (5th Edition)?

| by in Business
What’s new in the ACE Personal Trainer Manual (5th Edition)?

We’re very proud to announce that our new ACE Personal Trainer Manual (5th Edition) has arrived! Rooted in the latest science, the new manual delivers relevant tools that new professionals and industry veterans from all fields can apply to the clients of today. It marries the most recent peer-reviewed research with new information about managing a personal training business, and the evolution of our ACE Integrated Fitness Training® Model, proven to help you deliver custom, individualized program

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