Women's Health

With all of the time, energy and sleepless nights that go into caring for a new baby, exercise is probably the last thing on your mind. But rather than thinking of exercise as precious time spent away from baby and family, you can include your baby in your workouts. These exercises, which are performed while you “wear” your baby, are perfect for strengthening the entire body, and are a great opportunity to enhance the bond between parent and child.

Strength training is an important part of improving your overall fitness, and for women, it can mean much more. In addition to numerous health benefits, adding weights to your routine can become a form of personal development that builds strength in all areas of life. The purpose of this campaign is to celebrate strength training and the strength of all women, no matter their size or life circumstance.