Mollie Martin by Mollie Martin
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If you’re not using the internet to find and connect with clients these days, you’re likely missing out on a significant opportunity to change lives, including your own. Here are some tips on finding clients using social media, whether you’re a newbie or a pro.

  • Discover your personal niche. It’s not a bad idea to have a wide demographic of clients, but when it comes to connecting online, you may want to find like-minded professionals to collaborate with. Building relationships and networking with other similar professionals from all over the world can help you grow in your field. Tagging a brand, company or person is a great idea to gain traction and show that you’re promoting them. They may even give you a follow back and send clients they know in your area to you.
  • Have a goal. Write down what you’re attempting to get out of your posted content, connections and overall social media presence. You’re 42% more likely to achieve your goals if you write them down, says psychology professor, Dr. Gail Matthews.
  • Numbers don’t lie. Keep a list of what is and isn’t working for you. One option is to use Google Analytics on your platforms, as it’s an easy way to figure this out for you and to save you time and effort.
  • Take risks but keep track. What gets the most attention or interest? The type of questions that usually get more people to engage are the should, would and which types of questions, versus how, why and where, which are typically less appealing to users. After all, you want to boost conversation and connection with your followers.
  • Connect with your community. Communication needs to go both ways for a connection, but sometimes you may need to go a little further than the members of your community. Be sure to take an active role with your followers by occasionally liking and commenting on their posts so they are more likely to engage with you, which helps to build a strong foundation.
  • Post content regularly. Creating a routine or a schedule that fits your lifestyle makes posting a lot easier, and coming up with themes like Motivation Mondays, Workout Wednesdays or Recovery Thursdays can be a lot of fun. Research shows that five to seven posts a week, but no more than one a day, helps gather and retain interest. These posts need to be consistent, whether it’s a video, photo, fitness or wellness fact, or lifestyle tip. Not posting for days at a time can cause your followers to lose interest and diminish your influence. Posts should also be scheduled to appear at a time when a majority of your network is online to see your content. For example, posting on a Friday night or midday on a Saturday during the summer is unlikely to garner much attention.
  • Find clients using social media.
    • Connect through similar channels, platforms and pages.
    • Reach out to friends of friends, or family and ask them for possible contacts.
    • Post content that draws interest from your niche.
    • Spread the word to your closer contacts and ask them to share your name and information.

How to Build Rapport with Clients Online

When it comes to connecting with your clients online, it’s important to be aware that what works during in-person sessions may not be appropriate during an online session. In fact, you’ll likely have to work a little harder to maintain that connection with your client or participant. Here are some tips on how to best connect during a virtual (or in-person) session or consultation:

  • Try to keep eye contact with the camera, smile and use natural facial and voice expressions with minimal hand gestures.
  • Set up an optimal environment (light, sound, no distractions).
  • Get to know your clients personally. A bit of small talk at the beginning and end of a session can go a long way toward making your session feel more personal.
  • Use icebreakers to help your clients relax and warm up to the session.
  • Show them your energy and passion.
  • Use their name whenever possible. This may sound silly, but when it is done naturally, it can make the session feel more personal.
  • For group sessions, explore polling options or quizzes on Zoom or Google.
  • Respect your client’s time by starting and ending your sessions (or classes) on time.