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ProSource™: May 2016

Cover Story:

Cultivating Your Personal Brand in the Health and Fitness Industry

Jessica Matthews by Jessica Matthews
Health and Fitness Expert

Your personal brand presents to the world a view of who you are as a health and fitness professional. Creating that brand, of course, takes time and careful planning. Learn the secrets and steps to creating a highly effective personal brand that reflects who you are and communicates the value you offer to others.

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Functional Anatomy Series: The Adductors
  • ProSource™: May 2016

Functional Anatomy Series: The Adductors

by Pete McCall
Health and Fitness Expert

Understanding how anatomical structures function as components of a completely integrated system is necessary for designing exercise programs that can help clients achieve their aesthetic and performance-based goals. This second installment in an exclusive new ACE series covering the major muscles of the body describes how the adductor muscles are designed to work and how to identify strategies for using exercise to achieve optimal function.

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