Executive Vice President, Marketing
As Executive Vice President of Marketing, Carolann Dekker develops the overall strategies and services of the marketing department in support of ACE’s mission to get people moving. As a member of the executive team, she plays a critical role in cultivating relationships with ACE Professionals and evolving our position as a health and fitness advocate by supporting our foundation partnerships and legislative efforts. She brings more than two decades of leadership experience to ACE, including extensive marketing management, international expansion as well as producing the strategic framework needed to create new, scalable revenue generating systems. She has served a mix of high-profile entrepreneurs, non-profit and for-profit enterprises including Tony Robbins, the Super Bowl Host Committee and the America’s Cup. Utilizing both her expertise and passion for health and fitness to conceptualize, develop and launch innovative strategies, Carolann leverages ACE’s extraordinary market position and reputation along with new thinking and resources to maximize impact to the mission. Carolann holds a Bachelor of Arts degree in International Business with an emphasis in Marketing from San Diego State University. Her go-to fitness routine includes Pilates, barre and Orangetheory Fitness classes as well as regular sessions with her personal trainer. In addition to contributing to and supporting local and national animal rights initiatives she spends time sailing with her husband on their J-105.