John Lally is a Senior Director of Commercial Innovation and Digital Strategy at Vertex Pharmaceuticals. John has served as a leader of marketing teams and digital transformation initiatives within the healthcare industry, which has included over a decade of leadership experience at Fortune 50 companies such as Merck and Johnson & Johnson. John is recognized as an innovator and thought leader and has presented at several national conferences on the topics of digital marketing and healthcare innovation. He holds a bachelor’s degree from the University of Texas at Austin and an MBA from Georgetown University. John also holds a certificate in Human Computer Interaction for User Experience Design from the Massachusetts Institute of Technology.