Jaclyn Byrer, MA, MS, is a brand and content leader specializing in fitness, sport, and health marketing and storytelling, currently serving as the North America Training Brand Marketing Expert at Nike, where she has also led global work across brand management, brand creative, editorial, and communications for some of the company’s most visible fitness and well-being initiatives. Prior to Nike, Byrer held editorial leadership roles at major national media brands including SHAPE and SELF, where she oversaw distinctive, inclusive, and evidence-based fitness content. Byrer holds master’s degrees in psychology and journalism and a bachelor’s degree in communication and creative writing and is both an ACE Certified Personal Trainer and ACE Behavior Change Specialist, bringing a unique lens that bridges fitness, behavior science, editorial leadership, and brand strategy, alongside a passion for advancing inclusive and empowering approaches to shape the future of fitness and health.