Fred Hoffman, recipient of the 2007 IDEA Fitness Instructor of the Year Award, brings more than 30 years of health and fitness industry experience to ACE. Fred is the owner of Fitness Resources, an education and consultancy company specializing in staff training, professional career development, social media and marketing solutions for health clubs, fitness centers, boutique studios and personal training companies. He holds a master's degree in health education and is certified by ACE and the American College of Sports Medicine. Fred's expertise has taken him to nearly 50 countries to speak at conferences, lead workshops and conduct staff trainings. He has authored numerous articles, and has appeared in over 140 international print publications and e-media.