Fitness Facilities and Health Clubs
ACE works directly with fitness facilities, health clubs, and recreation centers to ensure customer-facing staffs can support members' and nonmembers' individual pursuits for improved health and enhanced quality of life.
Improve member retention and drive new revenue
A true benefit of placing ACE Certified Professionals on your club floor, as opposed to those certified by others, is their orientation toward facilitating sustainable behavior change. When your staff is trained in the science of behavior change, they are equipped to help your members achieve sustainable results. That means increased member retention and all-powerful word-of-mouth marketing.
Employing ACE Certified Professionals lets you reach deeper into your membership and even beyond—well beyond the small percentage who pay for personal training today—with new program offerings to help more people reach their health and fitness goals. ACE Pros enable your facilities to diversify revenue streams.
Then there's the basic matter of good customer service. Behavior change coaching—the science of deeply listening to the customer, discerning their true needs and being able to then present an ideal program, product, or service—is the “soft skill” that smart health clubs require in order to establish deep, longstanding member relationships.
Cultivate employee loyalty and staying power
Forward-thinking health clubs know that investing in employees' careers, specifically by helping them earn and retain an NCCA-accredited certification like those offered by ACE, is the best way to build loyalty and reduce turnover.
Show your employees that they are number one by supporting their career goals as they support your business goals. Work with ACE to establish a program that encourages and makes it easy to stay equipped with the latest and greatest science and information to benefit your members. They'll reward you by making your customer number one.
Partner with us
Let ACE work with you on a program to keep your customer-facing staff ACE Certified and up to date on the skills necessary to generate meaningful results for your business.
To learn more,
call (888) 519-9847 or email
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Contact Our Team
Explore ACE solutions for your business by contacting us at (888) 519-9847 or National.Accounts
ACE Brand AnthemWatch
In 2013, ACE joined other certification providers from across the industry in formation of the Coalition for the Registration of Exercise Professionals (CREP). The not-for-profit 501(c)(6) is composed of organizations that offer exercise certifications accredited by the National Commission for Certifying Agencies (NCCA). Coalition members are committed to advancing the fitness profession and earning recognition as a health provider for practitioners that have passed a competency-based program using an exercise certification exam that has been accredited by the NCCA.
CREP advances its mission by maintaining the United States Registry of Exercise Professionals (USREPS), an internationally recognized registry of exercise professionals in the United States, and as an advocate for the exercise professional who holds NCCA-accredited exercise certifications on issues that pertain to regulation, access and scope of work.
ACE Certified Personal Trainers, Group Fitness Instructors, and Medical Exercise Specialists appear on the registry found at USreps.org.