Lauren Shroyer, M.S.

Vice President of Product Development and Innovation

Living the ACE Mission. Lauren lives the ACE mission by exercising both in the gym and outdoors. Some of her favorite activities are weight training, hiking, gardening, and meandering the beautiful Pacific coastline. Lauren often says, “there is no wrong way to move. Do what you like and do it consistently.” 

Working at ACE. As the vice president of product and innovation, Lauren leads a team to design and develop ACE education products and programs both live and online. 

Education and Experience. Lauren brings almost 25 years of experience in the fitness industry, where she has served in various positions, including executive-level roles, operations management, product development and trainer. Lauren holds a bachelor’s degree in psychology from the University of Illinois and a master’s degree in athletic training from Illinois State University. She is also a NATA-BOC Certified Athletic Trainer and is a frequent speaker at industry conferences. 


Meet the other Executive Team members