Being self-employed as a fitness entrepreneur provides plenty of freedom to shape your career, but with that freedom comes the constant need to keep hustling for more clients or sales. This article lays out smart entrepreneurial strategies and professional self-care considerations to help fitness entrepreneurs escape the trap of trying to do it all at once.Read More
ACE-SPONSORED RESEARCH: Muscle Activation During Battle Rope Exercises
Anyone who has ever worked with battle ropes knows they are hard work—but how hard? This ACE-sponsored study examines whether battle rope exercises work various muscles hard enough to elicit meaningful gains in strength.Read More
The barbell hip thrust (BHT), an exercise for strengthening the hips, has rapidly become one of the most popular exercises in the fitness industry. But why? What makes this movement so effective and which of your clients will benefit most from doing it? Read on to learn more about the BHT and what the research says about its efficacy.Read More
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