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Certified™: March 2024

Cover Story:

Increase Your Income With the 4 P’s of Marketing

The first couple months of the New Year are a good time to reassess your career. If you’ve made it your goal to launch or expand your business, the 4 P’s of marketing—product, place, price and promotion—are a great place to start. Learn about this organizational construct that invites you to look at the four key factors of any marketing strategy and decide how and in which ways you will maximize them to grow your business.

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Cold Water Immersion: Is It Time to Take the Plunge?
  • Certified™: March 2024

Cold Water Immersion: Is It Time to Take the Plunge?

Daily cold water immersion (CWI) is a growing trend, with videos of people jumping into anything from an ice bath to the Puget Sound going viral on TikTok and other social media. Learn why people are putting themselves through this type of thing in increasing numbers, what the research says about the benefits, and how you or your clients can get started using CWI.

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Navigating Boundaries: Certified Health Coaches and the Importance of Respecting Scope of Practice
  • Certified™: March 2024

Navigating Boundaries: Certified Health Coaches and the Importance of Respecting Scope of Practice

Health coaches can play an important role in supporting clients’ health and wellness efforts, but it’s imperative that they recognize and respect their defined scope of practice and avoid encroaching into the territory of traditional therapy or counseling. This article examines the boundaries between health coaching and therapy, and presents ethical considerations that certified health coaches should prioritize.

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