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The first couple months of the New Year are a good time to reassess your career. If you’ve made it your goal to launch or expand your business, the 4 P’s of marketing—product, place, price and promotion—are a great place to start. Learn about this organizational construct that invites you to look at the four key factors of any marketing strategy and decide how and in which ways you will maximize them to grow your business.
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Daily cold water immersion (CWI) is a growing trend, with videos of people jumping into anything from an ice bath to the Puget Sound going viral on TikTok and other social media. Learn why people are putting themselves through this type of thing in increasing numbers, what the research says about the benefits, and how you or your clients can get started using CWI.
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Health coaches can play an important role in supporting clients’ health and wellness efforts, but it’s imperative that they recognize and respect their defined scope of practice and avoid encroaching into the territory of traditional therapy or counseling. This article examines the boundaries between health coaching and therapy, and presents ethical considerations that certified health coaches should prioritize.
Read MoreEnjoy 12 free digital issues of the most trusted evidence-based insights to apply to your practice and propel your career forward.
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