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Certified™: Career Special Issue

Cover Story:

What Does the Future Hold for the Fitness Industry—and You?

John Hanc by John Hanc

The pandemic took a heavy toll on the fitness industry over the past couple of years, but there are numerous reasons for health and exercise professionals to be hopeful. Read on to learn how to position yourself to meet the challenges and opportunities of the emerging fitness industry and ensure that you’re a part of the resurgence.

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Are You Building a Business…or a Brand?
  • Certified™: Career Special Issue

Are You Building a Business…or a Brand?

by Carrie Myers

Hey, entrepreneur! Are you working on building your business? Or are you building your brand? What’s the difference? Is there one? Read on to learn about the differences between building a business and building a brand—and why you need to do both to set yourself up for success.

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CERTIFIED™ is a free online monthly publication from ACE designed to equip certified fitness professionals and health professionals alike with the knowledge they need to continue growing.

September 2023
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