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ProSource™: Fitness Business Special Issue

Cover Story:

Expert Secrets to Building Your Brand—and Your Business—Like a Pro

by Randy Hetrick and TRX

Building a successful brand starts with passion—the passion to change people’s lives and to create something lasting and worthwhile. TRX founder Randy Hetrick shares the tools and approaches he used to build the TRX brand, which you can use to channel your own passion into building both your brand and your business.

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The Ups and Downs: Three Steps to Minimizing and Managing Fluctuations in Income
  • ProSource™: Fitness Business Special Issue

The Ups and Downs: Three Steps to Minimizing and Managing Fluctuations in Income

by Daniel J. Green

The fitness industry has traditionally been resistant to overall trends in the economy, which means you may have weathered the recent rocky economy better than those in many other professions. However, fitness professionals still need to account for seasonal fluctuations in income. Here's how to account for these dips, maximize your slower seasons and stay in top financial shape all year-round.

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