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ACE Debuts Free, Online Resource Center for Fitness Industry

SAN DIEGO, Calif. (August 25, 2011) — The American Council on Exercise (ACE), America’s leading authority on fitness and the world’s largest nonprofit fitness certification, education and training organization, today launched an unparalleled suite of complimentary information on for all practicing fitness professionals with the purpose of advancing the fitness industry as a whole.  The online resource center includes access to ACE’s new blog, FitnovativesTM, and provides industry professionals with fitness trends, innovative solutions, and best practices to elevate the overall knowledge and performance of fitness professionals.  


This valuable resource consists of educational content and an evolving collection of tools, including industry-leading online magazine ACE Certified News - all available at no charge. The information portal is a key component of ACE’s larger “Personal Training. Reinvented” initiative, which aims to educate fitness professionals on the most effective, research-proven training methods, and change the way the industry approaches personal training.


“Integrating the latest fitness research and wellness trends into personal training programs is a vital key to success, and now, fitness professionals, club owners, and all members of the fitness community have direct access to thought-leadership content from ACE experts and fitness and allied health insiders,” said Scott Goudeseune, ACE president and CEO.  “With the recent launch of ACE’s Personal Training ReinventedTM initiative, it is the perfect time to debut this unique online resource, which complements our extensive array of tools that guide and educate fitness professionals to change the way Americans approach fitness.”

Fitnovatives offers overviews on innovative tools and techniques being used in the field, access to profiles on fitness thought leaders, and insight on how professionals can improve and strengthen their fitness careers, as well as client results. ACE experts and guest authors regularly share their industry knowledge to provide readers with practical information and guidance on all aspects of the fitness field, ranging from business tips and marketing to the newest training techniques. Fitness professionals can also access the ACE exercise library, recommended client workout plans, ACE-sponsored research studies and healthy recipes.


The new website component brings additional continuing education opportunities to members of the fitness community with a free webinar on the ACE Integrated Fitness TrainingTM (ACE IFTTM) Model, the first comprehensive personal training program that uses an innovative and easy approach customized to suit the fitness goals, communication style, behavioral tendencies and personality of each client through a blend of behavioral and exercise science. 

To access ACE’s new fitness professional resource center, Fitnovatives and to sign up for a complimentary subscription to ACE Certified News, visit

About ACE
The American Council on Exercise® (ACE®), America’s premier fitness education, certification and training organization, is a nonprofit organization dedicated to promoting the benefits of physical activity and protecting Americans against unsafe and ineffective fitness products and instruction.  ACE sponsors university-based exercise science research and is the world’s largest nonprofit fitness certifying organization.  For more information on ACE and its programs, call (800) 825-3636 or log onto the ACE website at

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About ACE

Founded in 1985, the American Council on Exercise (ACE) is a nonprofit organization committed to America's health and wellbeing. Over the past 30 years, we have become an established resource for health and fitness professionals, and the public, providing comprehensive, unbiased research and validating ourselves as the country's trusted authority on health and fitness.

Today, ACE is the largest nonprofit health and fitness certification, education and training organization in the world with more than 65,000 certified professionals who hold more than 72,000 ACE Certifications. With a long heritage in certification, education, training and public outreach, we are among the most respected organizations in the industry and a resource the public has come to trust for health and fitness education.