Provider: Club Industry Consulting
Type: Online Course
CEC Credits: ACE 2.0 CECs

The Business of Fitness

Believe it or not, fitness is a business. If you want to grow your client base, open a club or studio and encourage more people to make healthy lifestyle changes, understanding the business side of the industry is essential.

Fitness Business Management will give you the knowledge and tools to make the leap from fitness professional to fitness leader and business owner. Led by Stephen Tharrett, renowned fitness business consultant and prolific author on the subject, this course is designed to help you master the competencies necessary for running a profitable fitness studio, full-service club or non-profit facility.

Career Outlook

Fitness Business Management will elevate your business acumen in operations, marketing and sales, financial management and leadership. With a comprehensive curriculum that covers everything from overseeing a team, to facility design, to client acquisition and retention, this course will prepare you to make a giant leap in your career—and a major difference in the lives of others.

You will learn:

  • To effectively develop and manage a fitness facility
  • To successfully market your business to potential clients
  • To create and foster an engaged workforce
  • To operate a fiscally-responsible business
  • To replicate and implement practical business models


The principals are great but I did not find the speaker in the video to be so compelling nor did I find the information to be up to date and pertinent to todays fitness climate.