This month, all ACE-certified Fitness Professionals enrolled in the AARP Fitness & Wellness Program will have access to an exciting new benefit—a free marketing toolkit complete with 18 full-color marketing materials. From personalized flyers and eye-catching posters to special-offer promo cards, we’re helping you market your services to the 50+ population - individuals who want to lead active, healthier lives. Branded as both AARP and ACE, you’ll get the added value of highly recognizable, trusted and credible brands using these marketing tools.
Personalized, creative & powerful marketing materials
With a click of the mouse, choose among eight professionally designed flyers and personalize them with your own photo and contact information. In addition, select and download eight different 18"x 24" posters or two business card sized promotional cards to advertise a free initial consultation or group fitness class. Each piece was professionally created by AARP’s ad agency with your target audience in mind.
Getting started is as easy as 1-2-3!
To access the AARP Marketing Toolkit, you must be enrolled in the AARP Fitness & Wellness Program. If you are already enrolled in the program, you will be notified via email how to access your toolkit which will be available through your ACE account.
Not enrolled in the program?
Take advantage of this incredibly rewarding opportunity to motivate and inspire adults ages 50+ in your community to lead active, healthier lives. The annual enrollment fee is only $50 and includes 0.2 free ACE eCredits (worth 0.2 CECs toward recertification), as well as access to tools to help you promote your fitness services to the AARP community including the online profile, a client-management system and the marketing toolkit. All are available to enrolled professionals at no additional cost.
A valuable audience that wants your services
AARP has millions of members ages 50-75, which represents 41 percent of the U.S. population, one-third of the online population, and individuals who control more than 75% of the nation’s wealth. There is no better time for fitness professionals to serve this growing, affluent segment of the population. Of AARP’s millions of members, 25% have expressed an interest in learning more about health and fitness, which offers ACE-certified Personal Trainers, Group Fitness Instructors, Lifestyle & Weight Management Coaches and Advanced Health & Fitness Specialists an unprecedented opportunity to share their passion and knowledge for fitness with individuals who are redefining expectations regarding age, vitality and quality of life.
Get active in working with the older adults in your community by enrolling in the AARP Fitness & Wellness Program, and then watch as America’s fastest growing population segment takes notice.
To learn how to get involved as a fitness professional, visit the ACE Web site. If you have questions, we’d enjoy the opportunity to discuss this program with you. Call us at 888-825-3636, Ext. 782.