American Council on Exercise Promotes Amanda Cass to Chief Operating Officer

Posted: Oct 11, 2022 in ACE Press Releases

San Diego, CA, October 11, 2022 – The American Council on Exercise (ACE) promoted Amanda Cass to the role of Chief Operating Officer. Cass, formerly the ACE executive vice president of central services, brings expertise in operations, human resources, and accounting to the reinstituted ACE senior leadership role.

“Amanda’s demonstrated skill and abilities to operationalize processes within ACE makes her fully equipped to make impactful change during a time of organizational growth,” said Scott Goudeseune, ACE chief executive officer. “Our recent acquisition of the Dr. Sears Wellness Institute highlighted the need to have someone with Amanda’s expertise in this important leadership role.”

As the Chief Operating Officer, Cass will provide the leadership and management to ensure ACE has the necessary operational controls; strategic planning processes and accountability measures; and human resource systems in place to effectively grow the organization. Additionally, she will oversee daily operations of more than five ACE departments.

“It is an honor to step into the role of chief operating officer and build upon the excellent work that ACE is already doing,” said Cass. “Supporting ACE in an operational capacity allows for an organization that can effectively and efficiently achieve our vital mission.”

Cass holds a bachelor’s degree in accountancy from Arizona State University and a Senior Professional in Human Resources (SPHR) certification.


About the American Council on Exercise

Since 1985, the American Council on Exercise (ACE) has been the leading non-profit education and certification provider for health coaches and exercise professionals in the United States and around the world.

With more than 90,000 highly respected certified health coaches and exercise professionals, ACE Certified Professionals are on the ground daily helping people move, stay active and make lasting lifestyle behavior changes to build healthier communities.

Headquartered in San Diego, ACE collaborates with public health partners to educate people of all backgrounds about the importance of physical activity and other healthy lifestyle behaviors; advocates for public policies to increase physical activity opportunities; and supports scientific research that investigates the efficacy of behavior-change interventions and the effectiveness of exercise practices and trends.

For more information visit? AMERICAN COUNCIL ON EXERCISE, ACE and ACE logos are Registered Trademarks of the American Council on Exercise.

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