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ACE Receives "Standard of Excellence" Award from Web Marketing Association
www.acefitness.org Recognized for Outstanding Achievement in Website Development

San Diego, Calif. – Sept. 20, 2004 - The American Council on Exercise (ACE), America’s nonprofit fitness advocate, today announced that its website, www.acefitness.org, has received a “Standard of Excellence” Award from the Web Marketing Association (WMA).

www.acefitness.org, which offers certified fitness professionals and consumers a complete selection of up-to-date fitness information and products, ranked highly in every judging category, including design, innovation, content, technology, interactivity, navigation and ease of use.

The WMA was founded in 1997 to help set a high standard for Internet marketing and corporate Web development and is the producer of the WebAwards, an annual competition designed to judge corporate Web sites against an Internet standard and against peer sites within their industry.

"ACE’s success in the WebAwards competition is a testament to our commitment to providing our customers the best online service possible," said Ken Germano, president, American Council on Exercise. "ACE strives to offer the highest quality customer experience from product selection to delivery and is honored to receive recognition for its efforts."

Over the past year, the customer experience of www.acefitness.org has seen numerous improvements. A large part of the design includes an expanded and improved ACE Pro site - dedicated to helping ACE-certified Professionals build their fitness careers. The Pro Site offers an online education center and archives of ACE's various publications and e-newsletters.

The site also includes the Get Fit section - completely devoted to fitness consumers. The section contains all the information today’s consumer wants and needs – from finding a local gym or personal trainer to a free online discussion area where readers can ask questions or share information with other fitness enthusiasts.

About ACE
The American Council on Exercise (ACE), America’s Authority on Fitness, is a non-profit organization dedicated to promoting the benefits of physical activity and protecting consumers against unsafe and ineffective fitness products and instruction. As the nation’s “workout watchdog,” ACE sponsors university-based exercise science research and testing that targets fitness products and trends. ACE sets standards for fitness professionals and is the world’s largest nonprofit fitness certifying organization. For more information on ACE and its programs, call (800) 825-3636 or log onto the ACE Web site at www.acefitness.org.

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About ACE

Founded in 1985, the American Council on Exercise (ACE) is a nonprofit organization committed to America's health and wellbeing. Over the past 30 years, we have become an established resource for health and fitness professionals, and the public, providing comprehensive, unbiased research and validating ourselves as the country's trusted authority on health and fitness.

Today, ACE is the largest nonprofit health and fitness certification, education and training organization in the world with more than 65,000 certified professionals who hold more than 72,000 ACE Certifications. With a long heritage in certification, education, training and public outreach, we are among the most respected organizations in the industry and a resource the public has come to trust for health and fitness education.