Provider: Club Industry Consulting
Type: Online Course
CEC Credits: ACE 2.0 CECs

The Business of Fitness

Believe it or not, fitness is a business. If you want to grow your client base, open a club or studio and encourage more people to make healthy lifestyle changes, understanding the business side of the industry is essential.

Fitness Business Management will give you the knowledge and tools to make the leap from fitness professional to fitness leader and business owner. Led by Stephen Tharrett, renowned fitness business consultant and prolific author on the subject, this course is designed to help you master the competencies necessary for running a profitable fitness studio, full-service club or non-profit facility.

Career Outlook

Fitness Business Management will elevate your business acumen in operations, marketing and sales, financial management and leadership. With a comprehensive curriculum that covers everything from overseeing a team, to facility design, to client acquisition and retention, this course will prepare you to make a giant leap in your career—and a major difference in the lives of others.

You will learn:

  • To effectively develop and manage a fitness facility
  • To successfully market your business to potential clients
  • To create and foster an engaged workforce
  • To operate a fiscally-responsible business
  • To replicate and implement practical business models


very informative and helpful for start ups

This course was outstanding - all of the information was so extremely valuable and practical in guiding me to more successfully approach my job responsibilities as a Member Services Coordinator. The reading material was excellent. The content of videos was also informative; however, the auditory component was less than satisfactory because the narrator of the videos did not have the greatest articulation and often slurred words. Overall, I will put the course content to excellent use moving forward and would REALLY love it if I could have a hard copy of this manual to keep at my fingertips.