The author made some good points; however, I felt like I was reading a social media website. The material wasn't organized well and it was quite repetitive. It also was a bit outdated. Considering how important videos are, YouTube should have been covered in detail.
- Continuing Education
Social Media Marketing Essentials
|CEC Credits:||ACE 0.3 CECs|
Boost Your Brand and Grow Your Clientele with Social Media Marketing
We see fitness social media influencers all the time. How can you harness the power of social media to get your message out, reach potential clients and build a brand? Learn the key elements of successful social media marketing with this course created in partnership with Healthy Learning. Based on the research series “ACE Health and Wellness Reports,” you will gain a comprehensive overview of the most popular social media platforms. In addition, you will understand the best way to reach specific audiences and learn how to measure success in each platform so you can improve and optimize your messaging. With this knowledge, you will be able to build your brand and position yourself as the go-to resource for current and prospective clients.
This course includes digital access to an 80-page online document (viewable only) and an online quiz.
Upon completion, you will be able to:
- Identify the key elements involved in using social media to market your goods and services
- Use social media to influence your audience with your message
- Meet your customers where they are and make them aware that you exist as a solution to their problem
- Employ social media as an integral part of your overall integrated marketing strategy
- Brand yourself as a go-to source for meeting the needs and interests of your current and prospective customers
A variety is very important topics were addressed and explained thoroughly and expressed in ways very easy to understand. Great course!
This is an extremely long and boring read for anyone who has been using social media and who already understands how to post across multiple platforms, and how use social media to build business leads, attract the right customers, and network. Ironically, this could have been a YouTube video, with animated aspects, and the author may have thought to include how to promote the content within the book across the multiple social media platforms she wrote about, which would have demonstrated all her points within the ebook. Then everyone could see how social media can be maximized (the true "marketing essentials"). My idea here would have also been a creative way for the author to use the content in her ebook to perhaps cross-market any other ebooks she has written, or that she is available for consults (if that is part of her revenue stream). "Social Media Marketing Essentials" without any use of social media ends up being a very academic snooze read about a platform that is super dynamic, creative, and engaging.
The information on these topics are changing every day. I felt like the information was a bit dated.
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The American Council on Exercise reserves the right to discontinue the sale and/or support of any continuing education course at any time, in order to cancel, correct, or update content based on current industry standards, guidelines, and/or technological advances. Notification will be given six months prior to expiration to allow for course completion. No refund will be given for expiring courses.