|Provider:||ACE - American Council On Exercise|
|CEC Credits:||ACE 0.0 CECs|
Market Yourself to Stand Out from the Crowd
Understanding the power of your personal brand is an essential tool for career success in any industry. Fitness is no exception. With countless options in the marketplace for fitness consumers, it is critical to build a brand that will make you stand out from the competition.
In this video training led by Dr. Antonio Williams, Indiana University professor, ACE Scientific Advisory Board member and internationally-renowned branding expert, you will learn the secrets to building a strong brand in an ultra-competitive marketplace. You will understand how to properly brand your products and services, which will help you obtain brand equity in the minds of consumers. This will position you to reap the benefits of brand loyalty, including customer retention, brand extension and licensing opportunities. By employing proven marketing and branding strategies, you will be equipped to inform, inspire and empower consumers to decipher which fitness products and services are right for them—yours.
Upon completion, you will be able to:
- Understand how and why fitness consumers choose brands
- Utilize marketing and branding strategies used by some of the world's most notable companies and celebrities
- Build your own unique branding campaign that will guide your marketing decisions
Keep on the Cutting Edge
Receive unique offers and information on specialist programs, workshops, free webinars and more.
The American Council on Exercise reserves the right to discontinue the sale and/or support of any continuing education course at any time, in order to cancel, correct, or update content based on current industry standards, guidelines, and/or technological advances. Notification will be given six months prior to expiration to allow for course completion. No refund will be given for expiring courses.