Provider: ACE - American Council On Exercise
Type: Live Webinar
Live Video
CEC Credits: ACE 0.0 CECs

Market Yourself to Stand Out from the Crowd

Understanding the power of your personal brand is an essential tool for career success in any industry. Fitness is no exception. With countless options in the marketplace for fitness consumers, it is critical to build a brand that will make you stand out from the competition.

In this video training led by Dr. Antonio Williams, Indiana University professor, ACE Scientific Advisory Board member and internationally-renowned branding expert, you will learn the secrets to building a strong brand in an ultra-competitive marketplace. You will understand how to properly brand your products and services, which will help you obtain brand equity in the minds of consumers. This will position you to reap the benefits of brand loyalty, including customer retention, brand extension and licensing opportunities. By employing proven marketing and branding strategies, you will be equipped to inform, inspire and empower consumers to decipher which fitness products and services are right for them—yours.

Upon completion, you will be able to:

  • Understand how and why fitness consumers choose brands
  • Utilize marketing and branding strategies used by some of the world's most notable companies and celebrities
  • Build your own unique branding campaign that will guide your marketing decisions

Workshop Policies and Procedures


In the event that the American Council on Exercise (ACE) would cancel a workshop for ANY reason, a full refund will be issued to the participant. ACE is NOT responsible for any other expenses the participant may have incurred.


All of ACE’s live workshops are non-refundable programs unless approved by ACE’s Educational Services Team. For questions, please call 800-825-3636 ext. 782. A $50 cancellation fee will be applied to any approved cancellations.


Any participant who is registered for an ACE workshop and needs to reschedule their workshop to a later date listed will be subject to a $50 transfer fee and MUST contact ACE’s Educational Services Team at 800-825-3636 ext. 782 to verify that a reschedule date is available.

Transfer of Registration

ACE cannot transfer a participant’s registration to another participant unless approved by ACE’s Educational Services Team. Transferring a registration to another participant is subject to a $100 transfer fee.

Hotels and Accommodations

ACE does not provide hotel and accommodation recommendations for our workshop events. Google is a great resource to search for hotels in the area of the workshop location.

Transfer of Registration

In the event of inclement weather, all workshops will be held as scheduled at the discretion of ACE. Pre-registered participants who are unable to attend their scheduled workshop may reschedule without incurring additional charges so long as their request has been received 7 days following the originally scheduled date. No refunds will be available. In the event that ACE cancels a workshop due to bad weather, participants will be given a full refund or option to reschedule (if another date is available).

Course Schedule

April 22
  • Event Time: 11:00 AM - 12:00 PM
  • Event Length: 1 Day Event
Register Now