Join our live webinar to uncover the essential elements needed to shape a professional brand that appeals to healthcare providers and clients seeking guidance from qualified health and fitness professionals. This webinar focuses on creating a brand that meets the needs of individuals with chronic health conditions, such as cardiovascular disease, cancer, diabetes, obesity, and neurological diseases. 

We'll cover how to develop a comprehensive brand, including your mission statement, website, social media presence, and more. You'll learn how you can utilize the WIX platform to establish a strong online presence by incorporating the right images and content. Additionally, we'll discuss the importance of integrating these components into your social media strategy, a crucial factor in becoming a trusted referral source for both healthcare professionals and individuals managing chronic health conditions. 

This webinar, developed by Sami Mansfield, founder of Cancer Wellness for Life, which develops oncology wellness and exercise resources for hospitals, healthcare organizations, non-profits, and cancer patients will show you how to take the first step towards building a brand that makes a difference. This knowledge is crucial for health and fitness professionals looking to build a reputable brand that resonates with healthcare providers and clients. By applying these strategies, you will be better equipped to create a brand that stands out in the health and wellness industry, establishing trust and credibility with your target audience.  

Upon completion, you will be able to: 

  • Establish a credible and accessible brand tailored to communicate effectively with healthcare professionals and individuals following their guidance 

  • Utilize five actionable steps to create a brand that healthcare professionals will recognize and trust 

  • Create impactful content for your website, social media, and printable resources that meet the needs of a healthcare audience 

  • Use evidence and research studies to support your brand, enhancing its credibility among healthcare professionals and clients alike 

Please note:?This free webinar is one hour in length. The material for the free, one-hour portion of the webinar is intended to serve as standalone educational information. However, following the live airing, it will be sold as a four-hour course (worth 0.4 CECs), containing the original content plus three additional hours of related education. 

Workshop Policies and Procedures


In the event that the American Council on Exercise (ACE) would cancel a workshop for ANY reason, a full refund will be issued to the participant. ACE is NOT responsible for any other expenses the participant may have incurred.


All of ACE's live workshops are non-refundable programs unless approved by ACE's Educational Services Team. For questions, please call 800-825-3636. A $50 cancellation fee will be applied to any approved cancellations.


Any participant who is registered for an ACE workshop and needs to reschedule their workshop to a later date listed will be subject to a $50 transfer fee and MUST contact ACE's Educational Services Team at 800-825-3636 to verify that a reschedule date is available.

Transfer of Registration

ACE cannot transfer a participant's registration to another participant unless approved by ACE's Educational Services Team. Transferring a registration to another participant is subject to a $100 transfer fee.

Hotels and Accommodations

ACE does not provide hotel and accommodation recommendations for our workshop events. Google is a great resource to search for hotels in the area of the workshop location.

Transfer of Registration

In the event of inclement weather, all workshops will be held as scheduled at the discretion of ACE. Pre-registered participants who are unable to attend their scheduled workshop may reschedule without incurring additional charges so long as their request has been received 7 days following the originally scheduled date. No refunds will be available. In the event that ACE cancels a workshop due to bad weather, participants will be given a full refund or option to reschedule (if another date is available).