• ACE
  • /
  • ACE Advocacy
  • /
Follow ACE On

ACE Advocacy Webinars

The healthcare landscape in our nation is changing and the need for a more prevention-centered way of caring for the health and wellness of its people is increasingly recognized as critical to improving population health and curbing healthcare costs. ACE believes that well-qualified health and fitness professionals and health coaches are positioned to take on a more significant role on the healthcare continuum. By providing the connection between the clinic and the community, professionals can deliver the physical activity programs and interventions focused on the prevention and treatment of lifestyle diseases necessary to improve population health.

As the industry evolves and opportunities open for well-qualified health and fitness professionals, we want to keep you informed on public policy issues that enhance our profession’s capacity to help more people. ACE Advocacy webinars provide vital information on issues we advocate for among policymakers.

All live webinars are free to view. Participants may earn 0.1 continuing education hours by purchasing the recorded webinar after it has been posted in the Recorded Webinars section below.

Live Webinars

Making Walkable Communities the Norm

2/21/2017 11:00 AM - 12:00 PM PST

According to the Surgeon General, Dr. Vivek Murthy, “Walkable communities are good for social connectedness, good for business, good for the environment, and, most importantly, good for our personal health.” But walkable communities are not the norm for millions of Americans, especially those living in low-resource neighborhoods. This contributes greatly to our nation’s sedentary culture and health inequities. In this webinar, presenter Tom Richards, ACE director of corporate engagement, will explore the crucial role that fitness professionals and health advocates can play in advocating for walkable, healthier communities.

You will learn:

  • The benefits of walkable communities
  • Why the walkability movement needs fitness champions and health advocates
  • How our transportation system discourages pedestrian travel
  • The connection between walkable communities and social justice
  • How to advocate for walkability in your community

Doing Well While Doing Good: Boost Your Bottom Line with Social Impact

5/16/2017 11:00 AM - 12:00 PM PDT

Businesses all over the world have begun improving community well-being through practices that focus on giving back. Today’s consumers, particularly millennials, are increasingly interested in making a social impact, and they’re choosing brands and businesses that reflect these values. In this webinar, Maddie Fromm, ACE engagement program manager, will explore how adding a cause strategy to your bottom line can better your community while building your personal brand.

You will learn:

  • The impact that volunteering can have on both your community and your business
  • Statistics that support the importance of adding a cause strategy to your bottom line
  • Examples of organizations that focus on giving back through fitness-oriented efforts
  • Ways to get involved in local community fitness efforts

Recorded Webinars

Why Community Fitness Leadership Matters (Recorded Webinar)

The physical inactivity epidemic is one of the most complicated public health challenges the nation has ever faced, but transforming a sedentary society to an active culture will require an effort that must extend beyond public officials and researchers. This webinar, led by ACE Partnerships and Outreach Manager Suzanna Beltz and Jacki Quinlan, Director of Community Outreach for Sports Backers, will explore the need for community-level change and why community physical activity leadership is a critical role in building strong and healthy communities.

You will learn:

  • How and why physical inactivity has become a major public health issue
  • How to describe why community-level change is needed
  • A better understanding of the role of Community Fitness Leadership
  • How to explore and leverage ACE resources and basic strategies to help activate communities
  • Identify methods for cultivating community fitness leaders through the Fitness Warriors program model

Working with Community Park and Recreation Departments to Grow Your Business (Recorded Webinar)

Community park and recreation departments across the country offer tremendous opportunity for individuals to engage in professionally-led physical activity. Although some departments have a plethora of fitness programming available, others offer very little. Fitness professionals are well-positioned to enhance the program offerings in departments across the country. This webinar, led by ACE Federal Advocacy Manager Sheila Franklin, will teach you the ins and outs of working with your local park and recreation department to increase and/or enhance their fitness programming.

You will learn:

  • How to identify and describe opportunities available to fitness professionals through park and recreation departments
  • How to utilize tips and tricks learned in the webinar to streamline working with park and recreation departments
  • How to advocate for professionally-led physical activity in community settings through park and recreation departments

Leveraging Tech to Help Create Active, Walking Communities (Recorded Webinar)

In late 2015, the U.S. Surgeon General issued a landmark Call to Action on Walking and Walkable Communities, calling for programs and policies that encourage people to Step It Up! In this webinar, led by Graham Melstrand, ACE executive vice president of public affairs, and Ted Vickey, ACE senior advisor of fitness technology, you’ll learn how to promote walking and physical activity through the use of technology. Discover how wearables, apps and big data can help you implement successful community walking programs and recommendations found in the ACE Walking Toolkits.

You will learn:

  • How to implement a social media plan focused on community walking programs
  • Basics on how to use wearables and apps to encourage walking
  • Recommendations outlined in the ACE Walking Toolkits and how to incorporate technology into the program
  • How to collect, analyze and share big data collected from community walking programs to influence decision makers

Creating Successful Community Walking Programs (Recorded Webinar)

In late 2015, the U.S. Surgeon General issued a landmark Call to Action on Walking and Walkable Communities calling for programs and policies that encourage people to Step It Up!. ACE has created two programs—one for community leaders and one for health and fitness professionals—both of which are designed to help people create walking programs that get people moving. In this webinar, led by Sheila Franklin and Suzanna Lennox of the ACE Public Affairs team, you’ll explore both of the ACE Walking Toolkits and learn how you can implement successful walking programs. You’ll also discover best practices shared by established programs and advocacy efforts.

You will learn:

  • Benefits of walking and walkable communities
  • Focal points of the Call to Action on Walking and Walkable Communities
  • Basics steps in creating and operating a successful community walking program
  • How to access and utilize the ACE Walking Toolkits and other resources

Making the Case for Active Worksites (Recorded Webinar)

The modern day worksite is a sedentary environment. Many American adults spend 40+ hours per week sitting at a desk.  In this free, live webinar, Tom Richards, director of corporate engagement for ACE, will make the case for creating active worksites. This benefits both employees and the company. He will discuss the National Coalition for the Promotion of Physical Activity’s CEO Pledge as a free tool for changing worksite culture, offer a range of options for encouraging employees to be active, discuss public policy considerations, and make recommendations for greater integration of physical activity and employee wellness programs.

You will learn:

  • Evidence in support of creating active worksites
  • The value of the CEO Pledge for Physical Activity
  • A menu of ideas for creating a supportive environment for physical activity
  • Federal policies that may impact physical activity in the workplace
  • Trends and innovations influencing the integration of physical activity and employee wellness programs

Regulation and the Fitness Professional: Examining the Potential Impact (Recorded Webinar)

Over the past 30 years, the fitness profession and associated industry has grown significantly from a sports performance and physical culture that catered to athletes and fitness enthusiasts. Due to its impact on the obesity epidemic and its potential growth, the profession is enjoying far greater attention and awareness from consumers, other health professionals, insurers and policymakers. In the face of that increased public awareness, we are also facing growing scrutiny regarding industry best practices and the quality of education and credentials held by practitioners. In this webinar, presented by Graham Melstrand, ACE vice president of corporate affairs, you will learn about current trends in the development of industry standards and guidelines and efforts to regulate the industry and fitness professional. It is critical to understand the potential impact that regulation will have on the profession and how it will influence opportunities for future growth. Learn what ACE is doing to ensure that the well-qualified fitness professional is positioned for a key role in the fight against obesity and how you can help shape the future of the industry.

You will learn:

  • Potential impact that regulation will have on the fitness profession
  • Intent of current trends in the development of industry standards and guidelines and efforts to regulate the industry
  • How external perceptions of the fitness profession influence and affect emerging policy initiatives

Community Based Fitness Business: Shared-Use and the Fitness Professional (Recorded Webinar)

Conversations regarding shared use have historically originated as discussions on how to cultivate more physically active, dynamic community utilization of parks, school grounds and public spaces. ACE believes that a proactive approach to managing for- and not-for-profit entities that offer structured physical activity and fitness programs in those spaces can best serve communities. Ensuring safe, engaging opportunities for all users cannot only promote healthy, active lifestyle behaviors; it can create new opportunities for fitness professionals. In this webinar, led by Sheila Franklin, ACE federal advocacy manager, you will learn the benefits of physical activity in a community setting, including how it can support supervised play for children, stronger communities and social connections, and more active residents. On a community scale, it is a low-cost, high-impact way for municipal and community leaders to invest in healthier communities.

You will learn:

  • How-tos for engaging in shared-use agreements for professionally-led physical activity programs on public lands
  • How to use shared-use agreements to increase their business
  • ACE Model Guidelines for Professionally-Led Physical Activity in Communities

Advocating for Health and Fitness Professionals in the Changing Face of Health (Recorded Webinar)

As the health care landscape surrounding our nation is changing and the need for a more prevention-centered way of caring for the health and wellness of its people is being realized, ACE believes that well-qualified health and fitness professionals should be included in the healthcare continuum because they are ready and equipped to deliver programs and interventions for the prevention and treatment of lifestyle diseases and can serve as the clinic-to-community link that is currently void from our system. To advance this belief, we are working to educate our current and future professionals to serve as advocates for the fitness profession. This webinar will highlight current ACE Advocacy platform initiatives, give a snapshot of where the profession is today and where we believe it to be headed, and will discuss the who, what and whys of our advocacy work as we begin to seek out innovative, passionate individuals to join in our efforts to help shape the future of the industry.

About ACE

Founded in 1985, the American Council on Exercise (ACE) is a nonprofit organization committed to America's health and wellbeing. Over the past 30 years, we have become an established resource for health and fitness professionals, and the public, providing comprehensive, unbiased research and validating ourselves as the country's trusted authority on health and fitness.

Today, ACE is the largest nonprofit health and fitness certification, education and training organization in the world with more than 65,000 certified professionals who hold more than 72,000 ACE Certifications. With a long heritage in certification, education, training and public outreach, we are among the most respected organizations in the industry and a resource the public has come to trust for health and fitness education.