ACE Launches Career Starter Course to Bridge Fitness Industry Skills Gap

Posted: Nov 15, 2023 in ACE Press Releases

San Diego, Calif., November 15, 2023 - The American Council on Exercise (ACE) is thrilled to introduce the Intro to Personal Training: A Career Starter Course, a comprehensive online and self-paced certificate program that addresses health and fitness industry staffing concerns around hiring qualified employees. The program features exercise science fundamentals and hands-on experience to kickstart new staff training, so employees are job-ready in under two weeks. 

Brian Greenlee, ACE director of business development, emphasized the course's role in addressing onboarding challenges faced by health clubs, stating, "ACE has listened to the concerns of health club managers, and?Intro to Personal Training: A Career Starter Course?offers a solution. Health club owners and hiring teams can now bring in new staff and have them ready to engage with members in only a couple of weeks." 

According to a 2023 Forbes article, companies continue to grapple with a skills gap in their quest to hire qualified candidates. The health and fitness industry is no exception, with high turnover rates and a demand for knowledgeable staff being among the foremost challenges faced by the industry. 

“The hiring environment for many gyms and clubs has dramatically changed ever since the COVID-19 pandemic,” says Jon Baraglia, senior director of fitness at Fitness Formula Clubs. “In order to address staffing shortages, many clubs are hiring individuals with less experience, and clubs have revamped their employee onboarding, such as bringing newcomers up to speed in the industry with introductory courses.” 

The ACE Intro to Personal Training: A Career Starter Course answers the call of employers by addressing the key skills development that best supports health and fitness clubs onboarding of new employees. Those who complete the course will gain essential knowledge in seven modules of content, highlights include: 

  • Sales, Client Retention and Communication – develop an understanding of vital fitness industry skills, including fundamental sales techniques, strategies for building a clientele and practical tips for client engagement and retention. 
  • Program Design Fundamentals – learn the theories of program design through application of the ACE Integrated Fitness Training® (ACE IFT®) Model, a tool that helps health and fitness professionals deliver custom, individualized exercise programs built on a foundation of meaningful rapport and strong personal connection. 
  • Behavior-change Coaching – learn to apply behavior change coaching skills using the ACE Mover Method™ and the ACE ABC ApproachTM. This ACE philosophy delves into the tools necessary to effectively coach clients toward healthier lifestyles using behavior-change science principles. 
  • Inclusive Environment – how to establish an environment that fosters inclusivity, making all clients and members feel welcome, comfortable, and motivated to achieve their fitness goals. 

This course is now available for purchase for gyms, health clubs and fitness studios. For more information about the Intro to Personal Training: A Career Starter Course, please contact the ACE National Accounts Team at 800.825.3636 Ext. 785 or email   



About the American Council on Exercise 

Since 1985, the American Council on Exercise (ACE) has been the leading non-profit education and certification provider for health coaches and exercise professionals in the United States and around the world. 

With more than 90,000 highly respected certified health coaches and exercise professionals, ACE Certified Professionals are on the ground daily helping people move, stay active and make lasting lifestyle behavior changes to build healthier communities. 

Headquartered in San Diego, ACE collaborates with public health partners to educate people of all backgrounds about the importance of physical activity and other healthy lifestyle behaviors; advocates for public policies to increase physical activity opportunities; and supports scientific research that investigates the efficacy of behavior-change interventions and the effectiveness of exercise practices and trends. 

For more information visit AMERICAN COUNCIL ON EXERCISE, ACE and ACE logos are Registered Trademarks of the American Council on Exercise. 

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