Press Room

American Council on Exercise Names Jay Grant as Executive Vice President of Marketing

Posted: Oct 24, 2019 in ACE Press Releases

San Diego, CA, October 24, 2019 – The American Council on Exercise (ACE) announces the promotion of Jay Grant to the role of Executive Vice President of Marketing. Grant, promoted from his role as Interim Vice President of Marketing, has more than two decades of leadership experience, including extensive marketing management for GreatCall, which was acquired by Best Buy, and CBS Interactive.  

“ACE is thrilled to have Jay join the ACE team,” said Scott Goudeseune, Chief Executive Officer of ACE. “With proven success in global customer acquisition and retention, Jay will play a central role in the development and execution of ACE’s marketing strategies to further position ACE as an industry leader in educating, certifying and engaging exercise professionals and health coaches.” 

As the Executive Vice President of Marketing, Grant will oversee and drive ACE’s marketing of certification and education products. He will be responsible for the global oversight of marketing strategy development, planning and management of the marketing function, market research, competitive analysis and sales support. 

“Every day, more than 90,000 ACE Certified exercise professionals and health coaches help people live happier, healthier lives,” says Grant. “I am honored to guide the efforts that will grow the ACE family of certified professionals and provide the resources needed so they have an even greater impact.” 

Prior to joining to ACE, Grant led marketing and business development for multiple consulting firms, where his integrated marketing planning, execution and measurement resulted in new engagement records and multi-year sales growth. Grant completed his undergraduate studies at Colorado State University where he earned a Bachelor of Science in marketing. He earned his Master of Business Administration from the Fuqua School of Business at Duke University. 

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The American Council on Exercise is a nonprofit organization with global reach that works to improve physical-activity levels by certifying exercise professionals and health coaches, publishing original research, convening experts on physical activity health, working directly with community groups, and advocating for policies to get people from all walks of life moving. The 90,000 exercise professionals and health coaches certified by ACE are among the most respected in the world of fitness, helping people embrace physical activity and adopt healthier lifestyles. For more information, call 800-825-3636 or visit ACEfitness.org. AMERICAN COUNCIL ON EXERCISE, ACE and ACE logos are Registered Trademarks of the American Council on Exercise.