Industry Leaders Announce Unprecedented Marriage Between Healthcare and Fitness

Posted: Feb 23, 2016 in ACE Press Releases

New Exercise as Medicine Initiative Will Impact Millions Nationally

San Diego, CA (February 23, 2016) – To jointly address the rapid progression of chronic diseases and skyrocketing healthcare costs, Exercise is Medicine® announced today a new international collaboration to bring together healthcare systems, providers, fitness professionals and community resources across the nation to better integrate physical activity into the nation’s healthcare. Exercise is Medicine® is a global health initiative managed by the American College of Sports Medicine (ACSM), along with the American Council on Exercise (ACE) and the Medical Fitness Association (MFA). This partnership represents nearly 50 percent of certified fitness professionals worldwide.

"Too few health systems and health care providers routinely include physical activity as part of their patient's treatment plans,” says Felipe Lobelo, MD, Ph.D., Director Exercise is Medicine® Global Research and Collaboration Center.

“Our goal is to elevate the status of physical activity so that it becomes a standard on health care. If we truly believe that exercise is indeed medicine, then physical activity-related care needs to be standardized, from patient activity assessments as a vital sign, to counseling and referrals to certified community resources meeting high quality control standards, just as other medical therapies and interventions are standardized."

At a Washington D.C. press event today, the new partners introduced the Greenville Health System (South Carolina), which is among the 20 largest health systems in the United States, as the first to fully adopt the EIM Solution. Components adopted by GHS include:

  • Incorporating Exercise is Medicine as required teaching into all four years of curriculum to educate future physicians on the health benefits of exercise.
  • Incorporating physical activity as a vital sign in their EPIC Electronic Medical Record (EMR)
  • Using EIM Your Prescription for Health patient education material in the EPIC EMR
  • Employing a full-time EIM Coordinator to take patient referrals and work with them to refer to either Greenville Healthcare System Medical Fitness Center or one of the Greenville community Y locations
  • Onboarding Coordinator at the Y will receive all patient referrals, meet with them for onboarding and assign them to an EIM group physical activity class

“This initiative mobilizes all of our nation’s resources to embrace the health promises of physical activity,” says American Council on Exercise Chief Science Officer Cedric Bryant, Ph.D. “The strategy of simply recommending people exercise hasn’t been enough. We are helping to facilitate the integration of fitness directly into our nation’s infrastructure, our healthcare system and our communities.”

Despite international efforts to encourage exercise, physical inactivity remains the fourth leading risk factor for death worldwide and 82.7 million Americans lead sedentary lifestyles. Exercise is Medicine® promises to improve health across the nation and reduce the direct costs of physical inactivity, which are predicted to increase from the current $24 billion to $191.7 billion by 2030.

“Many of the most common health issues today can be directly tied to sedentary lifestyles,” says Jim Whitehead, CEO of the American College of Sports Medicine. “We know that physical activity is one of the best tools we have to solve our chronic disease epidemic, but until now our nation hasn’t been able to implement fitness successfully. Exercise is Medicine® is a major step forward in solving this crisis.”

The Exercise is Medicine® initiative began in 2007 to make the scientifically proven benefits of physical activity the standard in the U.S. healthcare system. Through partnerships with international public health, medical and scientific organizations the initiative became a global effort, now with seven regional centers and 43 national centers internationally.

Today’s announcement signals a new, second phase of the Exercise is Medicine® initiative as it transfers from awareness and capacity building to implementing the Exercise is Medicine® Solution into institutions globally. The announcement event featured fitness and healthcare industry leaders as speakers, including 18th U.S. Surgeon General Regina Benjamin, MD.

For more information on Exercise is Medicine®, visit


About the American Council on Exercise

The nonprofit organization American Council on Exercise (ACE) educates, certifies and represents more than 60,000 currently certified fitness professionals, health coaches and other allied health professionals. ACE advocates for a new intersection of fitness and healthcare, bringing the highly qualified professionals ACE represents into the healthcare continuum so they can contribute to the national solution to physical inactivity and obesity. ACE is the largest certifier in its space and all four of its primary certification programs are accredited by the National Commission for Certifying Agencies (NCCA), the gold standard in the United States for accreditation of certifications that assess professional competence. ACE also plays an important public-service role, conducting and providing science-based research and resources on safe and effective physical activity and sustainable behavior change. For more information, call 800-825-3636 or visit AMERICAN COUNCIL ON EXERCISE, ACE and ACE logos are Registered Trademarks of the American Council on Exercise.

More ACE Press Releases