Posted: Dec 21, 2001 in

SAN DIEGO –The American Council on Exercise (ACE), America’s nonprofit fitness advocate, today announced the signing of a strategic partnership agreement with All About Fitness, Inc., a leader in fitness design services for homes, corporations, health clubs, and wellness centers. This partnership enables All About Fitness to provide the ACE standard of safe and effective exercise and equipment recommendations to their customers. Apart from increased satisfaction, All About Fitness will build on its reputation of providing customers with excellent-rated fitness equipment while offering outstanding customer service.

The partnership will allow All About Fitness to augment their potential for sales success and repeat business. All About Fitness becomes a point of distribution for ACE to deliver certification information to the public that includes upcoming exams, workshops and practical training information. Fitness professionals interested in becoming ACE certified will also be able to purchase ACE study and reference materials through All About Fitness.

“Never before have two types of organizations like this come together to form such an alliance,” said Ken Germano, executive director of ACE. “All About Fitness is the first to take such a leap to educate their sales team. This is a statement of true progress and we are prepared to lead the industry in establishing a worldwide standard for training retailers.”

“Most customers don’t expect to receive comprehensive information from a ‘salesperson’, but by joining with ACE we will be the first to provide it,” said Chip Hunnings, owner and president of All About Fitness, Inc. “No matter what type of fitness equipment people are interested in buying, they are entitled to get the best products at the best prices and now we are going a step further. This is an excellent opportunity to reach people who would not normally seek out the services of a personal trainer with quality information using basic applied exercise science.”

About All About Fitness, Inc.
All About Fitness, Inc. was started 10 years ago to help consumers buy exercise equipment. All About Fitness also designs layouts for larger gyms and the commercial division is available to assist health clubs, wellness centers, corporations, and other large entities. For more information on All About Fitness, call (888)-726-3610 or log onto the All About Fitness Web site at

About ACE
The American Council on Exercise (ACE) is a non-profit organization dedicated to promoting the benefits of physical activity and protecting consumers against unsafe and ineffective fitness products and instruction. As the nation’s “workout watchdog,” ACE conducts university-based research and testing that targets fitness products and trends. ACE sets standards for fitness professionals and is the world’s largest nonprofit fitness certifying organization. For more information on ACE and its programs, call (800) 825-3636 or log onto the ACE Web site at

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