Michele Wong

Member

Michele Wong is a seasoned leader in fitness and wellness partnership management, with over 25 years of experience operating diverse business models across the health and wellness industry. She is known for building high-performing teams that deliver exceptional client and member experience. Michele’s mission is to foster healthier communities by integrating fitness, wellness, nutrition, and health coaching into holistic, outcome-driven programs.

Her combination of technical expertise and operational leadership gives Michele a unique vantage point to reimagine how fitness and wellness programs are designed for impact, scalability, and long-term behavior change. Operating at the intersection of science, strategy, and service delivery, she helps organizations evolve from traditional offerings into integrated wellness ecosystems.

She holds a master’s degree in Kinesiology and numerous advanced certifications. As a subject matter expert for the American Council on Exercise and an active member of the Medical Fitness Association, Michele contributes to advancing industry standards and evidence-based practices in health and performance.

Meet the other Certification Advisory Board members