Your personal brand presents to the world a view of who you are as a health and fitness professional. Creating that brand, of course, takes time and careful planning. Learn the secrets and steps to creating a highly effective personal brand that reflects who you are and communicates the value you offer to others.Read More
4 Career Questions Every Health and Fitness Pro Should Be Asking
Do you know where your career is headed? Are you satisfied with where you’re going? Staying happy and feeling successful in the fitness profession involves periodically “auditing” your own career. Whether you’re self-employed or working for someone else, here are four fundamental questions that you should ask yourself from time to time to help keep you on the right track.Read More
Your clients want an expert with specific knowledge in the areas that matter to them. Plus, specialists get paid more and they’re easily differentiated from the crowd of basic trainers vying for everyone’s attention. Whether you’re a novice or a veteran in the fitness field, finding a specialty and carving out a special niche is something you should probably be considering for your career.Read More
Sign up to receive CERTIFIED™
Certified™ is a free online monthly publication from ACE designed to equip certified fitness professionals and health professionals alike with the knowledge they need to continue growing.