Provider: ACE - American Council On Exercise
Type: Online Course
Online Content
Online Quiz
CEC Credits: ACE 0.1 CECs

Build Member Loyalty Through Behavior Change Strategies

In a world full of distractions, health clubs and fitness facilities are challenged to keep members engaged and accountable. No matter how impressive your facility or equipment, memberships fluctuate and personal training clients taper from their programming. How do you attract members and keep them coming back for more?

The secret is behavior change programming. By creating an inclusive culture that fosters effective behavior change, you can encourage program adherence and promote club loyalty among your members. In this course, Jacque Crockford, M.S., CSCS, an ACE Certified Personal Trainer and Health Coach, teaches how to implement behavior change programming within your staff onboarding and client sessions so you can spur member engagement and retention. Whether you are a club CEO, manager or exercise professional, this course can help your bottom line.

You will learn:

  • Motivational interviewing and discovery techniques to entice members to take action
  • To inspire change by using goal setting strategies and coaching behavior modifications
  • To encourage adherence by using lifestyle modification and accountability tools


Easy to follow format. Covers the basics, but I still gained new ideas to use in my business.