Provider: ACE - American Council On Exercise
Type: Online Course
CEC Credits: ACE 0.1 CECs , ACSM 1.0 CECs, CI 1.0 Contact Hours, ICHWC 1.0 Contact Hours

What would you do if someone opened a fitness business next door to you and offered the same services for less money? Go out of business or prosper at the sight of a challenge? In this course, presented by ACE Director of Professional Education Anthony Wall, you’ll learn how to stand out from your competition while growing and retaining your client base. Find out how to build your brand, and how to use that brand to effectively attract new clients and retain the ones you have.

You will learn:

  • How to structure your business around your personal brand

  • How to build your business through a consistent and targeted approach

  • To recognize your strengths and use them to grow to new heights

CEC Credits

Approved by the following organizations for continuing education hours:

1.00 CECs

ACSM CEC Approval

The American College of Sports Medicine's Professional Education Committee certifies that "American Council on Exercise" meets the criteria for official ACSM Approved Provider status from (2017 - December 2020). Providership # 687637

1.00 Contact Hours
1.00 Contact Hours


I really liked this presentation; I feel like I gained a lot. I'm glad I didn't pay attention to the 1 star review. Yes, he spoke about several larger brands but it was in the context of here's what works and here's what doesn't and reminding viewers that even huge brands started small. It's one of the best business courses I've taken through ACE. It was valuable both as a fitness professional and in other ventures. I'm exited to work on my own branding!

There was a LOT of talkabout other big companies and when it got to how we as trainers could build OUR own brand he seemed to rush through those topics and slides (near the end & possibly running out of time)