I really liked this presentation; I feel like I gained a lot. I'm glad I didn't pay attention to the 1 star review. Yes, he spoke about several larger brands but it was in the context of here's what works and here's what doesn't and reminding viewers that even huge brands started small. It's one of the best business courses I've taken through ACE. It was valuable both as a fitness professional and in other ventures. I'm exited to work on my own branding!
- Continuing Education
Building Your Business through a Powerful Brand
|Provider:||ACE - American Council On Exercise|
|CEC Credits:||ACE 0.1 CECs , ACSM 1.0 CECs, CI 1.0 Contact Hours, ICHWC 1.0 Contact Hours|
What would you do if someone opened a fitness business next door to you and offered the same services for less money? Go out of business or prosper at the sight of a challenge? In this course, presented by ACE Director of Professional Education Anthony Wall, you’ll learn how to stand out from your competition while growing and retaining your client base. Find out how to build your brand, and how to use that brand to effectively attract new clients and retain the ones you have.
You will learn:
How to structure your business around your personal brand
How to build your business through a consistent and targeted approach
To recognize your strengths and use them to grow to new heights
There was a LOT of talkabout other big companies and when it got to how we as trainers could build OUR own brand he seemed to rush through those topics and slides (near the end & possibly running out of time)
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The American Council on Exercise reserves the right to discontinue the sale and/or support of any continuing education course at any time, in order to cancel, correct, or update content based on current industry standards, guidelines, and/or technological advances. Notification will be given 6 months prior to expiration to allow for course completion and no refund will be given for expiring courses.