BJ Fogg, PhD, directs the Behavior Design Lab at Stanford University. A behavior scientist and innovator, his work is all about helping people be healthier and happier. In addition to his research, Fogg teaches industry innovators how human behavior really works. "A New Guru You Should Know" according to Fortune magazine, Fogg created the Tiny Habits Academy to help people around the world. Find out more at BJFogg.com and visit TinyHabits.com to learn about his New York Times bestselling book, Tiny Habits: The Small Changes that Change Everything.