Build Trust…and They Will Come

| by
Build Trust…and They Will Come

As a health and exercise professional, if you want to pick up new clients, there is a certain amount of marketing—of yourself and your business—that you must do. But it doesn’t have to be painful. Read on to learn how to use education-based marketing, also referred to as trust or content marketing, to build trust and community through educating your target audience.

Read More

Are Your Female Clients at Greater Risk for Knee Problems?

| by
Are Your Female Clients at Greater Risk for Knee Problems?

You may have heard that women are more likely to experience knee problems, but is this increased risk really all attributable to a larger Q-angle? As with most things in life, it is important to realize that there is nuance to every story and the evidence seems to be inconsistent. Learn more about what the research says and what steps you can take to help your clients avoid injury, both acute and chronic.

Read More

How to Work Around Your Clients’ Injuries

| by
How to Work Around Your Clients’ Injuries

Few things can more quickly derail a client’s ability and desire to achieve his or her fitness goals than an injury. And as a health and exercise professional, those same injuries can be a significant obstacle to your ability to maintain a consistent income. Before you—and your clients—assume they can’t train while injured or keep progressing toward their goals, here are a few things worth taking into consideration.

Read More

Want to Make More Money? Use Your Downtime Wisely

| by
Want to Make More Money? Use Your Downtime Wisely

Whether you’re new to the fitness industry or have been here for a while, you may find yourself in the same conundrum: working mornings and evenings with large chunks of down time in between. Instead of using this time swiping right or swiping left, learn how you can start using it to build your business and clientele—and make more money in the process.

Read More

How to Teach Your Clients to Practice Proper Posture in a Modern Era

| by
How to Teach Your Clients to Practice Proper Posture in a Modern Era

Poor posture, which many blame on our addiction to technology and how we use it, is now so common that it almost seems normal. But that doesn’t mean it’s good for you or your clients. Learn how to identify correct posture, stretch and strengthen the appropriate muscles to make it easier to maintain proper posture, and avoid common daily habits that contribute to poor posture.

Read More

What REALLY Makes a Successful Health and Exercise Professional?

| by
What REALLY Makes a Successful Health and Exercise Professional?

Maybe you're a newly certified personal trainer, group fitness instructor or health coach and want to know the secrets to success in this business. Or perhaps you’re an experienced and seasoned pro who’s ready to go to the next level. No matter where you are on this journey to success, we’re about to fill you in on what really makes a health and exercise professional successful.

Read More

Are You Stuck in a Training Rut?

| by
Are You Stuck in a Training Rut?

If you’ve been training for a while, you know how easy it can be to fall into a rut with your clients’ workouts—especially your long-term clients. Learn how to identify if you’re stuck in a rut, along with tips and ideas for getting unstuck and adding variety to your clients’ workouts that will keep them progressing forward and engaged in their health and fitness efforts.

Read More

New to the Fitness Industry? Veteran Health and Fitness Pros Answer Your Toughest Questions

| by
New to the Fitness Industry? Veteran Health and Fitness Pros Answer Your Toughest Questions

Starting your career as a brand new health and fitness professional can feel daunting, but there’s no need to go it alone. We’ve asked some veteran fitness professionals for their advice on a few key topics when it comes to getting started in the fitness industry. Reading their answers is sure to make you feel more welcome and ease some of the fear that comes with this new transition.

Read More

What REALLY Makes a Successful Health and Exercise Pro?

| by
What REALLY Makes a Successful Health and Exercise Pro?

Maybe you're a newly certified personal trainer, group fitness instructor or health coach and want to know the secrets to success in this business. Or perhaps you’re an experienced and seasoned pro who’s ready to go to the next level. No matter where you are on this journey to success, we’re about to fill you in on what really makes a health and exercise professional successful.

Read More

Prophylactically Popping Ibuprofen? Here’s Why You Should Reconsider

| by
Prophylactically Popping Ibuprofen? Here’s Why You Should Reconsider

Your knees are acting up, or you've worked out more strenuously than usual and feel sore, so you pop a couple of ibuprofen to minimize the pain. But is this really as safe as it seems? A growing body of research suggests that nonsteroidal anti-inflammatory drugs—better known as NSAIDs—could cause harm to the heart, kidneys and gastrointestinal system. Learn how to inform your clients about these dangers and offer some safer alternatives to ease the pain of inflammation.

Read More

Common Medications and Their Effects on Exercise Response

| by
Common Medications and Their Effects on Exercise Response

Americans take more prescription medications now than at any other time in history, and many of those medications, whether prescription or over-the-counter, can have a profound effect on how a person responds to exercise. This article features an overview of some of the prescription and OTC medications (presented in alphabetical order) your clients are most likely to take, along with information on the potential side-effects each may have on the exercise response.

Read More

Change Lives by Adding Pelvic Floor Training to Your Clients' Workouts

| by
Change Lives by Adding Pelvic Floor Training to Your Clients' Workouts

Pelvic floor issues can cause a wide range of problems, including urinary incontinence, and affect one out of three women in their lifetimes. Other than recommending Kegels, is there anything you can do to help your clients who may struggle with these issues? As it turns out, you are in a position to change the lives of many of the women who come to you for health and exercise guidance. Here’s how…

Read More

How to Teach Your Clients to Practice Proper Posture in a Modern Era

| by
How to Teach Your Clients to Practice Proper Posture in a Modern Era

Poor posture, which many blame on our addiction to technology and how we use it, is now so common that it almost seems normal. But that doesn’t mean it’s good for you or your clients. Learn how to identify correct posture, stretch and strengthen the appropriate muscles to make it easier to maintain proper posture, and avoid common daily habits that contribute to poor posture.

Read More

Core Training: How to Avoid Creating Muscular Imbalances

| by
Core Training: How to Avoid Creating Muscular Imbalances

As a health and fitness professional, you know the importance of core strength, but are you completely clear on what muscles make up the core and are you following a safe progression of strengthening exercises? Do you know how to train to avoid imbalances between the core musculature? Like many of your clients, you may have a few questions about this all-important area of the body. Here are your much-needed answers.

Read More

New to the Fitness Industry? Veteran Health and Fitness Pros Answer Your Toughest Questions

| by
New to the Fitness Industry? Veteran Health and Fitness Pros Answer Your Toughest Questions

Starting your career as a brand new health and fitness professional can feel daunting, but there’s no need to go it alone. We’ve asked some veteran fitness professionals for their advice on a few key topics when it comes to getting started in the fitness industry. Reading their answers is sure to make you feel more welcome and ease some of the fear that comes with this new transition.

Read More

Are You Stuck in a Training Rut?

| by
Are You Stuck in a Training Rut?

If you’ve been training for a while, you know how easy it can be to fall into a rut with your clients’ workouts—especially your long-term clients. Learn how to identify if you’re stuck in a rut, along with tips and ideas for getting unstuck and adding variety to your clients’ workouts that will keep them progressing forward and engaged in their health and fitness efforts.

Read More

Core Training: How to Avoid Creating Muscular Imbalances

| by
Core Training: How to Avoid Creating Muscular Imbalances

As a health and fitness professional, you know the importance of core strength, but are you completely clear on what muscles make up the core and are you following a safe progression of strengthening exercises? Do you know how to train to avoid imbalances between the core musculature? Like many of your clients, you may have a few questions about this all-important area of the body. Here are your much-needed answers.

Read More

Don’t Call it a Comeback: Moderate-intensity Exercise Is Still Effective

| by
Don’t Call it a Comeback: Moderate-intensity Exercise Is Still Effective

There seems to be a mindset among some in our industry that our clients must be “beaten to a pulp” and feel super sore after every workout, or they’re not getting results—or their money’s worth. This mindset has pervaded the general exercise population, as well. But here’s the thing: Recent studies show that moderate-intensity activity still offers numerous benefits.

Read More

How and Where to Conduct Health Coaching Sessions

| by
How and Where to Conduct Health Coaching Sessions

If you’ve recently become a certified health coach, it can be a challenge figuring out how to structure your business and organize your coaching sessions. In this third and final installment of a three-part series on the nuts and bolts of setting up your health coaching practice, learn about the pros and cons of some common coaching-session formats and locations.

Read More

Health Coaching: How to Market Yourself as a Business

| by
Health Coaching: How to Market Yourself as a Business

If you’ve recently become a certified health coach, it can be a challenge figuring out how to structure your business and offerings to attract new clients. In this second installment of a three-part series on the nuts and bolts of setting up your health coaching practice, learn how to utilize grassroots marketing tactics to set yourself apart and get the attention of the types of clients you most want to serve.

Read More

How to Set Up Your Health Coaching Practice

| by
How to Set Up Your Health Coaching Practice

If you’ve recently become a certified health coach, it can be a challenge figuring out how to structure your business and offerings and attract new clients. In this new three-part series, learn about the different ways to set up your health coaching practice, choosing your niche and how to set your rates at a level that will attract the types of clients you want.

Read More

Health Coaching: Hands-on Activities to Help Clients Overcome a Negative Mindset

| by
Health Coaching: Hands-on Activities to Help Clients Overcome a Negative Mindset

If your clients don’t believe they can accomplish their goals, they most likely won’t, but as a health and fitness professional, you have the power to help your clients change their limiting beliefs and improve their mindset. Learn the strategies and activities experts use with their clients to address these negative patterns and instead create a clear vision of a healthy and happy future.

Read More

Video Marketing: If You’re Not Doing It, You're Missing Out

| by
Video Marketing: If You’re Not Doing It, You're Missing Out

Many experts believe that video marketing is now—and will continue to be—the most effective way to boost your online visibility and create relationships with potential clients. If you’ve shied away from this medium because you fear it’s too expensive or time-consuming, here are some great tips to help you quickly and easily start using video marketing to grow your business.

Read More

Benefits of Specializing: Turn Your Passion Into Income

| by
Benefits of Specializing: Turn Your Passion Into Income

Your clients want an expert with specific knowledge in the areas that matter to them. Plus, specialists get paid more and they’re easily differentiated from the crowd of basic trainers vying for everyone’s attention. Whether you’re a novice or a veteran in the fitness field, finding a specialty and carving out a special niche is something you should probably be considering for your career.

Read More

From the Experts: What You Need to Know Before Opening Your Own Fitness Studio

| by
From the Experts: What You Need to Know Before Opening Your Own Fitness Studio

If you’re aspiring to open your own studio, it’s vital that you do your homework and learn from those who have experienced the highs and lows of starting their own businesses. Here are the stories and insights of several studio owners who have gone through the process, along with innovative resources specifically designed for fitness entrepreneurs.

Read More

Train Your Brain to Be More Empathetic

| by
Train Your Brain to Be More Empathetic

When it comes to training clients, what’s your personal style? Do you push hard and demand all-out effort or do you take a softer approach to encouraging them to be their best? While every client responds differently, research suggests that empathy is an important component of the trainer-client relationship. The good news: You can train yourself to become more empathetic and help your clients be more successful in achieving their goals. 

Read More

Are We Exacerbating Binge Eating in Our Clients?

| by
Are We Exacerbating Binge Eating in Our Clients?

You may be aware of the signs of more well-known eating disorders such as anorexia and bulimia, but chances are high that some of your clients could be struggling with another form of disordered eating called binge eating disorder, or BED. Learn the key features of BED and how you can avoid exacerbating your clients’ struggles and help them find the help they need to overcome this often-unrecognized disorder.

Read More

Video Marketing: If You’re Not Doing It, You're Missing Out

| by
Video Marketing: If You’re Not Doing It, You're Missing Out

Many experts believe that video marketing is now—and will continue to be—the most effective way to boost your online visibility and create relationships with potential clients. If you’ve shied away from this medium because you fear it’s too expensive or time-consuming, here are some great tips to help you quickly and easily start using video marketing to grow your business.

Read More

Could Hormones Be Blocking Your Female Clients' Success?

| by
Could Hormones Be Blocking Your Female Clients' Success?

Women in their 40s are often coping with fluctuating hormone levels, which can make it hard for even the most focused and dedicated clients to lose body fat. As a health and fitness professional, the best thing you can do is educate yourself about the obstacles to fat loss, be aware of the limitations within your practice and, importantly, know when it may be time to refer a client to her healthcare practitioner.

Read More

Benefits of Specializing: Turn Your Passion Into Income

| by
Benefits of Specializing: Turn Your Passion Into Income

Your clients want an expert with specific knowledge in the areas that matter to them. Plus, specialists get paid more and they’re easily differentiated from the crowd of basic trainers vying for everyone’s attention. Whether you’re a novice or a veteran in the fitness field, learn why finding a specialty and carving out a special niche is something you should probably be considering for your career.

Read More

$150 off

Become an ACE Certified
Group Fitness Instructor

Save Now Limited Time