What REALLY Makes a Successful Health and Exercise Professional?

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What REALLY Makes a Successful Health and Exercise Professional?

Maybe you're a newly certified personal trainer, group fitness instructor or health coach and want to know the secrets to success in this business. Or perhaps you’re an experienced and seasoned pro who’s ready to go to the next level. No matter where you are on this journey to success, we’re about to fill you in on what really makes a health and exercise professional successful.

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Are You Stuck in a Training Rut?

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Are You Stuck in a Training Rut?

If you’ve been training for a while, you know how easy it can be to fall into a rut with your clients’ workouts—especially your long-term clients. Learn how to identify if you’re stuck in a rut, along with tips and ideas for getting unstuck and adding variety to your clients’ workouts that will keep them progressing forward and engaged in their health and fitness efforts.

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New to the Fitness Industry? Veteran Health and Fitness Pros Answer Your Toughest Questions

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New to the Fitness Industry? Veteran Health and Fitness Pros Answer Your Toughest Questions

Starting your career as a brand new health and fitness professional can feel daunting, but there’s no need to go it alone. We’ve asked some veteran fitness professionals for their advice on a few key topics when it comes to getting started in the fitness industry. Reading their answers is sure to make you feel more welcome and ease some of the fear that comes with this new transition.

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What REALLY Makes a Successful Health and Exercise Pro?

| by
What REALLY Makes a Successful Health and Exercise Pro?

Maybe you're a newly certified personal trainer, group fitness instructor or health coach and want to know the secrets to success in this business. Or perhaps you’re an experienced and seasoned pro who’s ready to go to the next level. No matter where you are on this journey to success, we’re about to fill you in on what really makes a health and exercise professional successful.

Read More

Prophylactically Popping Ibuprofen? Here’s Why You Should Reconsider

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Prophylactically Popping Ibuprofen? Here’s Why You Should Reconsider

Your knees are acting up, or you've worked out more strenuously than usual and feel sore, so you pop a couple of ibuprofen to minimize the pain. But is this really as safe as it seems? A growing body of research suggests that nonsteroidal anti-inflammatory drugs—better known as NSAIDs—could cause harm to the heart, kidneys and gastrointestinal system. Learn how to inform your clients about these dangers and offer some safer alternatives to ease the pain of inflammation.

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Common Medications and Their Effects on Exercise Response

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Common Medications and Their Effects on Exercise Response

Americans take more prescription medications now than at any other time in history, and many of those medications, whether prescription or over-the-counter, can have a profound effect on how a person responds to exercise. This article features an overview of some of the prescription and OTC medications (presented in alphabetical order) your clients are most likely to take, along with information on the potential side-effects each may have on the exercise response.

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Change Lives by Adding Pelvic Floor Training to Your Clients' Workouts

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Change Lives by Adding Pelvic Floor Training to Your Clients' Workouts

Pelvic floor issues can cause a wide range of problems, including urinary incontinence, and affect one out of three women in their lifetimes. Other than recommending Kegels, is there anything you can do to help your clients who may struggle with these issues? As it turns out, you are in a position to change the lives of many of the women who come to you for health and exercise guidance. Here’s how…

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How to Teach Your Clients to Practice Proper Posture in a Modern Era

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How to Teach Your Clients to Practice Proper Posture in a Modern Era

Poor posture, which many blame on our addiction to technology and how we use it, is now so common that it almost seems normal. But that doesn’t mean it’s good for you or your clients. Learn how to identify correct posture, stretch and strengthen the appropriate muscles to make it easier to maintain proper posture, and avoid common daily habits that contribute to poor posture.

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Core Training: How to Avoid Creating Muscular Imbalances

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Core Training: How to Avoid Creating Muscular Imbalances

As a health and fitness professional, you know the importance of core strength, but are you completely clear on what muscles make up the core and are you following a safe progression of strengthening exercises? Do you know how to train to avoid imbalances between the core musculature? Like many of your clients, you may have a few questions about this all-important area of the body. Here are your much-needed answers.

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New to the Fitness Industry? Veteran Health and Fitness Pros Answer Your Toughest Questions

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New to the Fitness Industry? Veteran Health and Fitness Pros Answer Your Toughest Questions

Starting your career as a brand new health and fitness professional can feel daunting, but there’s no need to go it alone. We’ve asked some veteran fitness professionals for their advice on a few key topics when it comes to getting started in the fitness industry. Reading their answers is sure to make you feel more welcome and ease some of the fear that comes with this new transition.

Read More

Are You Stuck in a Training Rut?

| by
Are You Stuck in a Training Rut?

If you’ve been training for a while, you know how easy it can be to fall into a rut with your clients’ workouts—especially your long-term clients. Learn how to identify if you’re stuck in a rut, along with tips and ideas for getting unstuck and adding variety to your clients’ workouts that will keep them progressing forward and engaged in their health and fitness efforts.

Read More

Core Training: How to Avoid Creating Muscular Imbalances

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Core Training: How to Avoid Creating Muscular Imbalances

As a health and fitness professional, you know the importance of core strength, but are you completely clear on what muscles make up the core and are you following a safe progression of strengthening exercises? Do you know how to train to avoid imbalances between the core musculature? Like many of your clients, you may have a few questions about this all-important area of the body. Here are your much-needed answers.

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Don’t Call it a Comeback: Moderate-intensity Exercise Is Still Effective

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Don’t Call it a Comeback: Moderate-intensity Exercise Is Still Effective

There seems to be a mindset among some in our industry that our clients must be “beaten to a pulp” and feel super sore after every workout, or they’re not getting results—or their money’s worth. This mindset has pervaded the general exercise population, as well. But here’s the thing: Recent studies show that moderate-intensity activity still offers numerous benefits.

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How and Where to Conduct Health Coaching Sessions

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How and Where to Conduct Health Coaching Sessions

If you’ve recently become a certified health coach, it can be a challenge figuring out how to structure your business and organize your coaching sessions. In this third and final installment of a three-part series on the nuts and bolts of setting up your health coaching practice, learn about the pros and cons of some common coaching-session formats and locations.

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Health Coaching: How to Market Yourself as a Business

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Health Coaching: How to Market Yourself as a Business

If you’ve recently become a certified health coach, it can be a challenge figuring out how to structure your business and offerings to attract new clients. In this second installment of a three-part series on the nuts and bolts of setting up your health coaching practice, learn how to utilize grassroots marketing tactics to set yourself apart and get the attention of the types of clients you most want to serve.

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How to Set Up Your Health Coaching Practice

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How to Set Up Your Health Coaching Practice

If you’ve recently become a certified health coach, it can be a challenge figuring out how to structure your business and offerings and attract new clients. In this new three-part series, learn about the different ways to set up your health coaching practice, choosing your niche and how to set your rates at a level that will attract the types of clients you want.

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Health Coaching: Hands-on Activities to Help Clients Overcome a Negative Mindset

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Health Coaching: Hands-on Activities to Help Clients Overcome a Negative Mindset

If your clients don’t believe they can accomplish their goals, they most likely won’t, but as a health and fitness professional, you have the power to help your clients change their limiting beliefs and improve their mindset. Learn the strategies and activities experts use with their clients to address these negative patterns and instead create a clear vision of a healthy and happy future.

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Video Marketing: If You’re Not Doing It, You're Missing Out

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Video Marketing: If You’re Not Doing It, You're Missing Out

Many experts believe that video marketing is now—and will continue to be—the most effective way to boost your online visibility and create relationships with potential clients. If you’ve shied away from this medium because you fear it’s too expensive or time-consuming, here are some great tips to help you quickly and easily start using video marketing to grow your business.

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Benefits of Specializing: Turn Your Passion Into Income

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Benefits of Specializing: Turn Your Passion Into Income

Your clients want an expert with specific knowledge in the areas that matter to them. Plus, specialists get paid more and they’re easily differentiated from the crowd of basic trainers vying for everyone’s attention. Whether you’re a novice or a veteran in the fitness field, finding a specialty and carving out a special niche is something you should probably be considering for your career.

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From the Experts: What You Need to Know Before Opening Your Own Fitness Studio

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From the Experts: What You Need to Know Before Opening Your Own Fitness Studio

If you’re aspiring to open your own studio, it’s vital that you do your homework and learn from those who have experienced the highs and lows of starting their own businesses. Here are the stories and insights of several studio owners who have gone through the process, along with innovative resources specifically designed for fitness entrepreneurs.

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Train Your Brain to Be More Empathetic

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Train Your Brain to Be More Empathetic

When it comes to training clients, what’s your personal style? Do you push hard and demand all-out effort or do you take a softer approach to encouraging them to be their best? While every client responds differently, research suggests that empathy is an important component of the trainer-client relationship. The good news: You can train yourself to become more empathetic and help your clients be more successful in achieving their goals. 

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Are We Exacerbating Binge Eating in Our Clients?

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Are We Exacerbating Binge Eating in Our Clients?

You may be aware of the signs of more well-known eating disorders such as anorexia and bulimia, but chances are high that some of your clients could be struggling with another form of disordered eating called binge eating disorder, or BED. Learn the key features of BED and how you can avoid exacerbating your clients’ struggles and help them find the help they need to overcome this often-unrecognized disorder.

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Video Marketing: If You’re Not Doing It, You're Missing Out

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Video Marketing: If You’re Not Doing It, You're Missing Out

Many experts believe that video marketing is now—and will continue to be—the most effective way to boost your online visibility and create relationships with potential clients. If you’ve shied away from this medium because you fear it’s too expensive or time-consuming, here are some great tips to help you quickly and easily start using video marketing to grow your business.

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Could Hormones Be Blocking Your Female Clients' Success?

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Could Hormones Be Blocking Your Female Clients' Success?

Women in their 40s are often coping with fluctuating hormone levels, which can make it hard for even the most focused and dedicated clients to lose body fat. As a health and fitness professional, the best thing you can do is educate yourself about the obstacles to fat loss, be aware of the limitations within your practice and, importantly, know when it may be time to refer a client to her healthcare practitioner.

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Benefits of Specializing: Turn Your Passion Into Income

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Benefits of Specializing: Turn Your Passion Into Income

Your clients want an expert with specific knowledge in the areas that matter to them. Plus, specialists get paid more and they’re easily differentiated from the crowd of basic trainers vying for everyone’s attention. Whether you’re a novice or a veteran in the fitness field, learn why finding a specialty and carving out a special niche is something you should probably be considering for your career.

Read More

From the Experts: What You Need to Know Before Opening Your Own Fitness Studio

| by
From the Experts: What You Need to Know Before Opening Your Own Fitness Studio

If you’re aspiring to open your own studio, it’s vital that you do your homework and learn from those who have experienced the highs and lows of starting their own businesses. Here are the stories and insights of several studio owners who have gone through the process, along with innovative resources specifically designed for fitness entrepreneurs.

Read More

What Every Health and Fitness Pro Needs to Know About Liability Insurance

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What Every Health and Fitness Pro Needs to Know About Liability Insurance

Whether you work part-time as a health and fitness professional or it’s your full-time career, it’s critical that you protect yourself—and your future—by carrying adequate insurance coverage. After all, insurance can provide the security you need to focus on your clients and growing your business. Learn how to choose the right policy and coverage to meet your individual needs.

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Is it Time to Smash the Scale? Why a Holistic Approach to Weight Loss May Be Better for Your Clients

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Is it Time to Smash the Scale? Why a Holistic Approach to Weight Loss May Be Better for Your Clients

A growing body of research suggests that focusing too much on weight may be counterproductive to helping clients become healthier and successful over the long-term. Learn why a more holistic approach to weight loss—one that helps clients change their thinking and become more in tune with their bodies—may be just what your clients need to reach their goals.

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Beyond Rolling

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Beyond Rolling

Foam rolling for myofascial release has become standard practice for reducing muscle tension and improving performance, but there are other methods that can be used to help release persistent trigger points. Here’s a rundown of several techniques, including the MELT method, Rolfing and instrument-assisted soft tissue mobilization, that could benefit both you and your clients.

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Is Self-sabotage Turning Your Clients Into Their Own Worst Enemy?

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Is Self-sabotage Turning Your Clients Into Their Own Worst Enemy?

Do you have clients who seem impossible to motivate and keep on track with their workouts? While you can’t force someone to change, there are some tactics you can employ to help your clients overcome their self-sabotaging tendencies. Whether they skip workouts, over imbibe or can’t stick to their diets, here are some solutions to help keep your clients moving toward their goals.

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Can Personal Training Get Too Personal?

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Can Personal Training Get Too Personal?

Having the right “chemistry” between trainers and clients can be essential to establishing a good working relationship and helping clients achieve their goals. But what happens when the trainer-client relationship gets too personal? Is it important to be open to help establish trust or are you (and your client) better off keeping things purely professional? We asked our experts to weigh in on this often-challenging issue.

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How to Give Your Overweight and Obese Clients the Best Chances for Success

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How to Give Your Overweight and Obese Clients the Best Chances for Success

As the calendar turns on another New Year, chances are you may be acquiring new clients who are overweight or obese and are committing themselves to losing weight and living a healthier lifestyle. From your initial consultation to your first few weeks of training, there are several points to consider when working with this clientele. Here’s how you can help your overweight and obese clients have the best possible experience and remain committed.

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Seniors Offer Booming Opportunities for Qualified Fitness Pros

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Seniors Offer Booming Opportunities for Qualified Fitness Pros

People like to talk about functional fitness, but at its core its about helping people function in their daily lives. Simple tasks younger people may take for granted can become obstacles to seniors living independently and maintaining a healthy quality of life. Knowledgeable fitness professionals have a huge opportunity to help this growing population do just that.

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December 5-8, 2018 Orlando, FL

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