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JCC Fitness Trends Presentation

JCC Fitness Trends Presentation - for all fitness staff and committee/board members to understand fitness as a business. We will share an overview of trends in: fitness club business and market changes, wellness concepts, future concepts of personal training, small group training and group fitness, membership usage and patterns, sports and aquatic data, consumer demographics and attitudes, samples of new member integration and retention, and how this information relates to your JCC. Attendees will: • Hear about emerging new market trends and how to engage them. • Understand the impact of, and future for, low-price franchises and 24-7-365 key clubs. • Learn what quality group fitness programming is doing for membership retention. • Learn why “knowing your customer” is all-important in up-priced clubs. • Look at the impact of sales and membership retention, and the future for health club business. • View the latest data and statistics in the sports and aquatics

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