Many fitness professionals face a common challenge: helping clients continue to build strength when heavier loads are no longer effective, sustainable, or pain-free. As clients age or navigate hormonal shifts, joint limitations and recovery, traditional strength training approaches often fall short—despite the growing importance of maintaining muscle mass and function.

In this live-webinar webinar, Ashley Selman, MA, CSCS, provides a clear, evidence-informed overview of BFR training—what it is, how it works, and why it has expanded into performance and general fitness. Participants will explore the physiological mechanisms that drive results, review real-world applications, and identify the client profiles most likely to benefit from this approach.

Designed for health and fitness professionals working with aging populations, clients experiencing hormonal shifts or with physical limitations, this session builds foundational knowledge and confidence in BFR. Attendees will leave with a clear understanding of how low-load training can produce meaningful results—and where BFR fits within their current coaching practice. 

Upon completion, you will be able to:

  • Understand the foundational science behind BFR training, including metabolic stress, hormonal response, and motor unit recruitment.
  • Identify the client populations most likely to benefit from BFR programming.
  • Recognize how BFR produces strength and muscle gains at low training loads.
  • Evaluate where BFR fits within your current training approach and client needs. 

Workshop Policies and Procedures

Cancellations

In the event that the American Council on Exercise (ACE) would cancel a workshop for ANY reason, a full refund will be issued to the participant. ACE is NOT responsible for any other expenses the participant may have incurred.

Refunds

All of ACE's live workshops are non-refundable programs unless approved by ACE's Educational Services Team. For questions, please call 800-825-3636. A $50 cancellation fee will be applied to any approved cancellations.

Rescheduling

Any participant who is registered for an ACE workshop and needs to reschedule their workshop to a later date listed will be subject to a $50 transfer fee and MUST contact ACE's Educational Services Team at 800-825-3636 to verify that a reschedule date is available.

Transfer of Registration

ACE cannot transfer a participant's registration to another participant unless approved by ACE's Educational Services Team. Transferring a registration to another participant is subject to a $100 transfer fee.

Hotels and Accommodations

ACE does not provide hotel and accommodation recommendations for our workshop events. Google is a great resource to search for hotels in the area of the workshop location.

Transfer of Registration

In the event of inclement weather, all workshops will be held as scheduled at the discretion of ACE. Pre-registered participants who are unable to attend their scheduled workshop may reschedule without incurring additional charges so long as their request has been received 7 days following the originally scheduled date. No refunds will be available. In the event that ACE cancels a workshop due to bad weather, participants will be given a full refund or option to reschedule (if another date is available).