FAI Client Attraction System

Grow your client base by reaching the right audience

To make a positive impact on the health of others while growing your business, it’s critical to know who you should be talking to and why they’ll be interested in your services. Functional Aging Institute’s Client Attraction System provides powerful tools that will help you attract clients, along with proven strategies to develop a successful online business.

In this course, you will learn how to attract, market, and sell to the growing baby boomer and active ager populations. Whether you’re just starting out or you’re a seasoned professional, you’ll discover new trends and ways to refresh your marketing strategies, including a deep dive into understanding market segments and building a client list, both online through social media and offline.

Developed by Dr. Dan Ritchie, co-founder of the Functional Aging Institute and business owner, this course will equip you with a clear system to successfully present, package and sell fitness programs. Plus, you’ll gain an in-depth understanding of how to launch and operate a studio, how to take your training online or establish a hybrid model, and effective ways to start marketing yourself to the rapidly expanding, active ager demographic.

Upon completion, you will be able to:

• Launch or enhance your business, both online and off
• Implement 10 effective marketing strategies with zero to minimal cost
• Understand how to price your packages and navigate the sales process