There is a significant resource gap for exercise professionals seeking to provide quality health and fitness coaching to individuals with special needs. To effectively serve this demographic, it's imperative to comprehend the intricate business aspects involved. Having this understanding is crucial for both the success of your business and the prioritization of your clients' health and safety. 

This webinar offers practical insights, business knowledge, and effective marketing strategies specific to working with clients with special needs. Covering key topics like effective communication, targeted marketing, and collaboration with organizations, Anna Woods, ACE Certified Personal Trainer and ACE Brand Ambassador, draws on over 16 years of hands-on experience. Join Anna in this one-of-a-kind webinar to gain valuable, easy-to-apply insights that work, setting you apart and empowering you to support an underserved market. 

Upon completion, you will be able to: 

• Utilize effective strategies for marketing and communicating your services to the special needs audience, maximizing your outreach and connection 
• Identify the optimal organizations, businesses, and groups to approach for offering your specialized, adaptive fitness services 
• Acquire practical steps to successfully establish and expand your business in the realm of special needs training, ensuring sustainable growth and impact  

Workshop Policies and Procedures


In the event that the American Council on Exercise (ACE) would cancel a workshop for ANY reason, a full refund will be issued to the participant. ACE is NOT responsible for any other expenses the participant may have incurred.


All of ACE's live workshops are non-refundable programs unless approved by ACE's Educational Services Team. For questions, please call 800-825-3636. A $50 cancellation fee will be applied to any approved cancellations.


Any participant who is registered for an ACE workshop and needs to reschedule their workshop to a later date listed will be subject to a $50 transfer fee and MUST contact ACE's Educational Services Team at 800-825-3636 to verify that a reschedule date is available.

Transfer of Registration

ACE cannot transfer a participant's registration to another participant unless approved by ACE's Educational Services Team. Transferring a registration to another participant is subject to a $100 transfer fee.

Hotels and Accommodations

ACE does not provide hotel and accommodation recommendations for our workshop events. Google is a great resource to search for hotels in the area of the workshop location.

Transfer of Registration

In the event of inclement weather, all workshops will be held as scheduled at the discretion of ACE. Pre-registered participants who are unable to attend their scheduled workshop may reschedule without incurring additional charges so long as their request has been received 7 days following the originally scheduled date. No refunds will be available. In the event that ACE cancels a workshop due to bad weather, participants will be given a full refund or option to reschedule (if another date is available).