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Secrets to Building a Successful Fitness Brand (Recorded Webinar)

Provider: ACE - American Council On Exercise Type: Self-Paced / Home Study Approved By: ACE 0.1 CECs , ACSM 1.00 CECs $19.95 Add To Cart

Secrets to Building a Successful Fitness Brand (Recorded Webinar)

0.1 Customer Reviews
  • 3 Reviews
  • In today’s society, understanding the power of your personal brand has become a hot topic and an essential tool for career success in any industry. The fitness industry is no exception. Professionals within clubs have become a brand themselves, as evidenced by how their unique skill sets and personalities have a lasting effect on clients, their facilities, communities and the perception of the industry as a whole. In this webinar led by branding expert Dr. Antonio Williams of Indiana University, you’ll learn the top secrets to building a strong fitness brand in an ultracompetitive marketplace.

    You will learn:
    • How and why fitness consumers choose brands over products
    • Marketing and branding secrets used by the world’s most notable companies and celebrities
    • How to transform your sales pitch into a winning brand pitch that will lead to more clients

    Customer Reviews

    Brad (ACE Certified Professional)

    6/29/14 1:47 PM

    Lots of great definitions but not enough about how to effectively apply the principles to create a successful fitness brand.


    The American Council on Exercise reserves the right to discontinue the sale and/or support of any continuing education course at any time, in order to cancel, correct, or update content based on current industry standards, guidelines, and/or technological advances. Notification will be given 6 months prior to expiration to allow for course completion and no refund will be given for expiring courses.