Many certified health and fitness professionals enter the industry full of knowledge but leave early due to burnout, unclear career pathways, or lack of guidance on professional growth. This live webinar, led by Kathleen Ferguson, Founder and CEO of Coach360, helps bridge that gap by teaching fitness professionals how to translate their certification into a long-lasting career. Kathleen brings nearly two decades of expertise in education, media, and professional development to provide real-world insight on thriving in the industry.

Whether you work in studio, gym, or independently, you’ll gain actionable frameworks to strengthen your professional behaviors, improve client trust and adherence, and advance your career with clarity and confidence. By focusing on career sustainability, mentorship, and leadership readiness, this webinar empowers you to deliver consistent, high-quality coaching while staying engaged and growing within the fitness industry.

Upon completion, you will be able to: 

  • Differentiate between earning a certification and building a sustainable fitness career, including why long-term success requires intentional professional development beyond technical skills.

  • Identify professional behaviors and mindsets that support career longevity, leadership growth, and industry credibility. 

  • Describe how consistency, effective communication, and professionalism contribute to client trust and long-term adherence.

  • Apply practical strategies to clarify career direction, seek mentorship, and pursue growth opportunities within fitness organizations or independent practice.

  • Evaluate how individual career development contributes to a stronger, more stable fitness workforce, advancing the broader mission of helping people move more consistently and effectively. 

Workshop Policies and Procedures

Cancellations

In the event that the American Council on Exercise (ACE) would cancel a workshop for ANY reason, a full refund will be issued to the participant. ACE is NOT responsible for any other expenses the participant may have incurred.

Refunds

All of ACE's live workshops are non-refundable programs unless approved by ACE's Educational Services Team. For questions, please call 800-825-3636. A $50 cancellation fee will be applied to any approved cancellations.

Rescheduling

Any participant who is registered for an ACE workshop and needs to reschedule their workshop to a later date listed will be subject to a $50 transfer fee and MUST contact ACE's Educational Services Team at 800-825-3636 to verify that a reschedule date is available.

Transfer of Registration

ACE cannot transfer a participant's registration to another participant unless approved by ACE's Educational Services Team. Transferring a registration to another participant is subject to a $100 transfer fee.

Hotels and Accommodations

ACE does not provide hotel and accommodation recommendations for our workshop events. Google is a great resource to search for hotels in the area of the workshop location.

Transfer of Registration

In the event of inclement weather, all workshops will be held as scheduled at the discretion of ACE. Pre-registered participants who are unable to attend their scheduled workshop may reschedule without incurring additional charges so long as their request has been received 7 days following the originally scheduled date. No refunds will be available. In the event that ACE cancels a workshop due to bad weather, participants will be given a full refund or option to reschedule (if another date is available).