Cutting through the confusion when comparing certifications
When you're exploring health and fitness certifications or specialist programs, the information you rely on matters just as much as the program you choose. With so many review sites and "top certification lists" online, it's important to understand where those rankings come from—and how to identify guidance you can trust.
Are 'best health and fitness certification' lists trustworthy?
Many online "best health and fitness certification" lists are built through affiliate programs. In these cases, companies are paid to feature or recommend certain programs. While these lists can seem helpful, they often:
- Lack the subject-matter expertise to evaluate true program quality Many list creators aren't fitness pros or educators, so their rankings don't always reflect what's required for a credible, science-based certification.
- Miss the important differences between certification providers Without industry knowledge, these lists often overlook key distinctions—such as accreditation, curriculum depth, practical application, and ongoing support.
- Exclude many reputable certification organizations that don't participate in paid placements Because these rankings are often tied to affiliate programs, they often leave out high-quality providers that choose not to pay for inclusion. This means the rankings you see may not represent the full landscape—or the programs that genuinely align with your goals.
How can I identify reputable, trusted sources for health and fitness certifications?
Before making a decision, take time to research organizations through trusted, knowledgeable sources.
- Talk with your peers and certified professionals already working in the field. A good way to do this is to connect with health & fitness pros at your local gyms and health clubs. You can even ask those working the front desk who you should speak with.
- Seek advice from industry leaders, mentors, and educators. Utilize social media such as LinkedIn, Facebook and Instagram and attend events to connect with such people. A credible pro will surely return your message and gladly help guide you in the right direction.
- Visit certification organization websites to understand their mission While things like accreditation and coursework are of high importance, make sure your provider is mission driven and exists for a greater purpose that supports your career and the community.
These first-hand insights will give you a clearer, more accurate picture than a generic ranking.
What makes ACE different?
As a nonprofit organization, ACE chooses not to invest in affiliate marketing programs—often used to monetize "best of" rankings through paid placements or referral fees. Instead, we reinvest our resources where they matter most:
Commissioning university research on exercise safety and effectiveness and sharing the findings with the public
Our Research & Studies
Building partnerships that strengthen the fitness profession
See Our Partnership Opportunities
Creating mission-driven public health programs available to everyone
See Our Community Resources
Supporting ACE Certified Professionals with ongoing tools and career development
View our Career Support and Professional Development ToolsOur goal is simple:
To empower you with trustworthy education and support to help you succeed. Revenue from ACE Programs is reinvested not only in improving your learning experience but also in advancing the health and wellness of people everywhere.
For a more detailed look at our influence in getting people moving, check out our most recent Impact Report.