The Business Development for the Club Fitness Professional course provides the aspiring or current Health and Fitness Professional with the tools and industry insights needed to work within the structure of a fitness club environment. A major portion of this course focuses on creating and maintaining a clientele base. Strategies discussed in the course include sales, customer service, marketing, business planning, and understanding the dynamics of the club fitness profession. In addition, this course teaches the practices to help increase sales productivity, revenue, and job satisfaction. This course will help the Health and Fitness Professional in pursuing a fulfilling career within the industry.