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ACE and SPRI Enter Strategic Marketing Agreement

Posted: Tuesday, July 13, 2004 in ACE Press Releases


SAN DIEGO, Calif. - June 23, 2004 - The American Council on Exercise (ACE), America's nonprofit fitness advocate, today announced it has entered a strategic marketing agreement with SPRI Products, a leading distributor of rubber resistance exercise products and fitness accessories.

Several SPRI products underwent an approval process to determine their consistency with ACE's standards. New SPRI consumer packages will display the ACE logo and carry ACE information inside that promotes the importance of accredited professional fitness certifications and the use of safe, effective fitness equipment and programs.

"We are pleased that SPRI is dedicated to providing high-quality, effective fitness products," said ACE President Ken Germano. "This partnership allows for direct communication with consumers and fitness professionals who are looking for excellence in equipment and information."

For more than 20 years, SPRI Products, Inc. has been the leading distributor of rubberized resistance exercise products, fitness accessories and exercise education programs for the health and fitness industry. Headquartered in Libertyville, IL, SPRI provides professional quality fitness solutions to health clubs, personal trainers and health-minded consumers via the SPRI website, www.spriproducts.com, catalog sales and more than 700 retail outlets nationwide.

About ACE
The American Council on Exercise (ACE), America's Authority on Fitness, is a non-profit organization dedicated to promoting the benefits of physical activity and protecting consumers against unsafe and ineffective fitness products and instruction. As the nation's "workout watchdog," ACE sponsors university-based exercise science research and testing that targets fitness products and trends. ACE sets standards for fitness professionals and is the world's largest nonprofit fitness certifying organization. For more information on ACE and its programs, call (800) 825-3636 or log onto the ACE Web site at www.acefitness.org.




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