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Marketing-Demos For Fitness Classes: Why, What & How

This one-hour course focuses on free demonstrations as a key strategy for marketing body & Soul group fitness classes. The overview will remind participants of the benefits of marketing fitness classes and how free demonstrations can be one of the most effective approaches in marketing. Principles set forth in Jay Cnrad Levinson's Guerrilla Marketing will guide discussions of key factors for a successful demo as well as how and where to conduct a demo. The marketing principles will be applied to Body & Soul goals, finding audiences, creating atmosphere, advertising, selling Body & Soul at the demo, and follow-up after the demo.

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